It’s never been riskier to rely on the legacy tools of wholesale. Modern B2B eCommerce systems have turned time-consuming, error-prone spreadsheets (and pen and paper orders) into relics of the past. Beyond the benefit of eliminating human error, modern wholesale solutions are designed to enhance and speed up your operations, improve buying appointments, strengthen your relationships with buyers, improve sell-through, and more.
If you’re already using a top B2B eCommerce platform, you’re familiar with these benefits… but there’s more. Discover how top brands like SPANX and Chubbies achieved great success with NuORDER—and how you can learn from their insights to take your wholesale business to new heights.
1. Arc’teryx: Streamlining seasonal buys for hundreds of global retailers
The fast-growing outdoor performance brand Arc’teryx wanted to become the easiest partner for retailers and distributors to buy from, across complex, seasonal assortments.
The brand started working closer with their dedicated NuORDER team to simplify order workflows, improve product discovery, and give dealers clearer visibility into their assortments and stock.
As a result, buyers gained access to a more streamlined buying experience that made it a lot easier to plan and place orders at their convenience. In NuORDER alone, wholesale sales increased 31% from 2023 to 2024. The elevated buying experience then encouraged them to place larger orders with confidence; it strengthened their relationships with Arc’teryx too.
2. SPANX: Adopting a D2C mindset to transform wholesale buying
The women’s lifestyle brand SPANX wanted its wholesale experience to feel as elevated and inspiring as its direct-to-consumer (D2C) channel to increase their wholesale orders. They noticed buyers’ demographics and preferences were changing; they saw it as a powerful opportunity to make it even more enticing for buyers to engage with their B2B portal.
The SPANX team used NuORDER to bring rich imagery, lifestyle content, and highly targeted Campaigns into its B2B portal, including personalized, shoppable linesheets.
Making their B2B channel as interesting to shop as their B2C site paid off. Wholesale buyers became much more engaged with their assortments, which led to higher conversions (one campaign even received sales from 46 of 48 accounts) and higher average order values across their targeted campaigns.
3. Kendra Scott: Reinventing partnerships with a digitally driven buying experience
The billion-dollar jewelry brand Kendra Scott managed over 600 wholesale accounts and influencer-related orders with complex spreadsheets and manual processes. They needed a faster, more reliable solution that would reduce the risk of error. They knew they needed a solution that could scale as quickly as nimbly as their ever-growing brand.
The Kendra Scott team decided to use NuORDER to centralize their wholesale orders in one trusted, reliable hub. They also came up with an inventive way to use the wholesale platform—tracking and managing their influencer promotions.
Their efforts were a success. The Kendra Scott team significantly reduced their manual processes, gained greater visibility into their orders and campaigns, and strengthened the ways in which they collaborate with their partners.
4. 7 For All Mankind: Powering seamless customer experiences with efficient operations
The iconic denim brand 7 For All Mankind needed more efficient backend wholesale operations to keep up with demand and to maintain a premium client experience.​
They decided to standardize their wholesale workflows in NuORDER, improving how their assortments, orders, and inventory details are shared between internal teams and retailers.
The resulting improvements to 7 For All Mankind’s operations made it possible for them to offer increasingly excellent experiences to both retailers and consumers. In fact, their streamlined operations are at the heart of their recycling program’s success.
5. French Connection: Moving mission-critical B2B commerce onto a unified platform
The apparel brand French Connection wanted to replace their legacy B2B tools with a single wholesale platform that offered advanced reporting capabilities and the ability to support all of their regional and channel-specific processes.
They decided to migrate their wholesale operations to NuORDER so their sales, merchandising, and retail partners could work from a single, shared source of product and order data.
The switch brought on a number of benefits for French Connection; the brand saw an increase in the account volume at trade shows of 40.3% in new accounts compared to the previous year. Their newfound access to deeper reporting meant they could easily identify bestsellers and spot sales trends that would help them better serve their wholesale partners.
They could use the platform to send personalized email campaigns to those partners too (a quick and effective way to increase sell-through). French Connection also reduced the complexity of their operations, improved consistency across markets, and made it easier for buyers to place accurate, timely orders at their convenience.
6. Chubbies: Accelerating operations with a first-of-its-kind wholesale integration
The men’s weekend apparel brand Chubbies needed to speed up wholesale operations and remove friction between its B2B platform and back-end systems.​
They decided to partner with NuORDER to come up with a unique NetSuite ERP integration to meet the brand’s needs. They worked with their dedicated NuORDER integration specialist, participating in a diligent testing process and resulting in a groundbreaking solution that had never been done before.
The result? Chubbies’ wholesale workflows are connected with their core operational systems for near real-time updates.​ Now it’s much faster and more reliable for Chubbies’ wholesale team to process their orders. They’ve also freed up considerable, valuable time that used to be spent on repetitive, manual tasks, and they can react quickly to any changes in demand.
7. Sunshades Eyewear: Sparking a surge in buyer-submitted orders and revenue growth
The Australian company Sunshades Eyewear wanted to inspire more buyers to submit orders on their own. They recognized the link between buyer-submitted orders and both higher engagement and revenue per account.
Sunshades Eyewear decided to use NuORDER to showcase their products. They featured rich, detailed visuals and ran targeted campaigns that made it easy for buyers to independently build and submit their orders.
They also maximized the opportunities presented by NuORDER Campaigns. For example, they used availability filters to sell more Immediates, they identified customers who haven’t logged in for a while so reps could personally follow up, they analyzed campaign results to improve future campaigns, and more.
Buyers felt more confident placing orders on their own; the results were incredible. The eyewear brand saw a considerable spike in buyer-submitted orders and their wholesale revenue.
8. Minimum: Maximizing global sales with an immersive virtual showroom for buyers
The Danish apparel brand Minimum needed a scalable way to present their collections to global buyers without relying solely on in-person appointments.​
They decided to use NuORDER Virtual Showroom to offer buyers an immersive digital environment to explore their assortments, content, and pricing.​
As a result, Minimum’s wholesale partners could confidently place orders at any time, and from anywhere in the world. Minimum could host more in-depth and informative virtual buying appointments too. Thanks to the shift, the fashion brand managed to grow their sales around the globe while reducing their dependence on physical showrooms.
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