3 Tips You Shouldn’t Miss From Our Top Sales Webinars

NuORDER has run over 200 webinars in the past 12 months partnering with top performers in the fashion industry to share best practices, tips, industry reaction to current events, and future projections. While many of these webinars are public, some are only available to our valued clientele whom we provide with ongoing eLearning support and resources. 

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How Outdoor Brands Are Using Virtual Showrooms to Win the Upcoming Season

The outdoor space is making strides in technological innovation. Dive into this post to see how brands like Arc'teryx, Black Diamond, and Canada Goose use virtual showrooms to drive sales.

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For Retailers

The latest retail news, tips, and sales strategies in a digital era.

How to Support Retailers in a Post-Pandemic World

The world is opening up, but there’s no going back to the old ways of doing business. Buyers have new expectations for this post-pandemic world and the wholesale industry has changed. Complement virtual and physical appointments with game-changing digital tools.

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Physical Gets Digital: The New and Improved Hybrid Wholesale Model

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International Fashion Brand Minimum Maximizes Sales with Virtual Showroom

Join Minimum as they discuss their strategies for growth in the midst of a pandemic.

The Scandinavian brand, Minimum, achieved outsized mid-pandemic growth with digital sales appointments and the NuORDER Virtual Showroom tool. In spite of international obstacles, Minimum grew its wholesale revenue and gave their products new life in a digital setting.

A Virtual Showroom is a branded, interactive B2B portal that combines  product, collection and brand details with curated assortments, rich multimedia visuals, eCommerce capabilities and more. It empowers sales reps, buyers and brands while enabling cohesive communication and collaboration across marketing, merchandising and sales. It’s a powerful tool for brands in sectors as diverse as apparel, outdoor, sporting goods, and home and garden.

Want to see our virtual showroom in action? Click here to request a demo. 

Meet Minimum

Minimum is a Danish menswear and womenswear brand that operates internationally. The brand produces accessible yet stylish, high quality and well-fitting apparel. Minimum’s eco-conscious efforts include sustainable production processes, the use of environmentally-friendly fibers, an evergreen collection of core essentials and more. Read on to learn how our Virtual Showroom brought this first-year NuORDER client incredible success.

Challenge #1: Selling During the Pandemic

The Solution: Host Digital Sales Appointments

At the onset of the 2020 pandemic, Minimum quickly adapted their sales tactics to continue expanding their wholesale business. Faced with selling from afar for the foreseeable future, the brand looked to NuORDER’s Virtual Showroom to run more effective digital meetings. In preparation for upcoming marketing appointments, they created predefined and personalized EZ Order linesheets based on key seasonal trends, must-haves and data on past order performance. These EZ Order linesheets were shared directly with buyers to save time and facilitate/streamline the process (they only require quantity per SKU). The platform also allowed Minimum to centralize their communications across all international markets and clientele.

Blog_MinimumCaseStudy_Challenge1-EZOrder-jpgAn EZ Order is a pre-filled order form to make it "easy" for the buyer. All they need to confirm are quantities per SKU.

“...we have invested in the prerequisites that we believe must be in place to be able to stand stronger on the other side and at the same time act along the way. Our sales of the SS21 collection are a good indicator of this so far.”

CASPER BECH OLESEN, INTERNATIONAL SALES MANAGER, MINIMUM

Challenge #2: Bringing Products to Life, Digitally

The Solution: Maximize the Power of NuORDER Virtual Showroom

Minimum realized they needed to take advantage of all  the powerful features Virtual Showroom’s have to offer if they were to successfully display the full breadth and depth of their products digitally and sell them online. They used NuORDER’s easy to modify drag ‘n drop features to quickly customize their Virtual Showroom to bring their products to life digitally, while incorporating storytelling and sharing the essence of their sustainable brand.

The landing page showcased different seasons, guiding buyers through their narratives in a visual-rich and inspiring experience. A branded video set the tone for each collection, followed by the design themes and direction as presented by Minimum’s lead designers. Next, buyers were guided through the seasons’ key looks. Each style was supported by a 360-degree video, allowing buyers to view products from every angle and zoom in for close-up details (360-degree videos may be captured in-house or via NuORDER’s global photography network). Finally, Minimum used shoppable hotspots in their campaign images and key looks to create a dynamic experience and facilitate easy sales.

Virtual Showrooms offer endless possibilities for brands to provide unique buying experiences ; it may be used to share custom access with specific buyers, merchandise by a wide range of parameters (season, color, delivery date….) and allow buyers to save order drafts to pre-plan their buys. Everything from international size guides and inspiration may be shared, along with press, Instagram feed previews, digital catalogs, moodboards, video tours and more.

“Our industry lives by the courage to constantly change the way we do business. It is about adapting and creating the conditions to be able to reach goals and succeed in the changing world situation we are in.”

CASPER BECH OLESEN, INTERNATIONAL SALES MANAGER, MINIMUM

The Results

Aided by NuORDER's Virtual Showroom, first-year client Minimum enjoyed incredible success in 2020. Their sales reps and in-house sales teams were empowered to do better business from afar, delighting buyers with personalized digital sales appointments, immersive presentations and easy online ordering. In a market significantly impacted by COVID-19, Minimum realized double-digit growth in three out of four key markets (after analyzing SS21 sales). NuORDER is now the primary sales tool for their team.

“NuORDER has in the past 9 months provided a professional complementary tool for the physical meetings due to the Covid-19 situation. The platform has supported our digitalization as a company and made us more efficient in our selling process.”

CASPER BECH OLESEN, INTERNATIONAL SALES MANAGER, MINIMUM

Request a demo to learn more about NuORDER Virtual Showroom and how it can increase sales and streamline internal communications.

NuORDER is the leading wholesale eCommerce platform, helping brands and retailers grow and succeed together through technology and exclusive buying partnerships. Our B2B platform improves the buying experience -- enhancing the process with realtime inventory updates, valuable data and insights, tools for marketing, merchandising, sales and more.

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NuORDER Team

NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.

 

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International Fashion Brand Minimum Maximizes Sales with Virtual Showroom

Posted by NuORDER Team on Dec 10, 2020 12:27:36 PM
NuORDER Team

The Scandinavian brand, Minimum, achieved outsized mid-pandemic growth with digital sales appointments and the NuORDER Virtual Showroom tool. In spite of international obstacles, Minimum grew its wholesale revenue and gave their products new life in a digital setting.

A Virtual Showroom is a branded, interactive B2B portal that combines  product, collection and brand details with curated assortments, rich multimedia visuals, eCommerce capabilities and more. It empowers sales reps, buyers and brands while enabling cohesive communication and collaboration across marketing, merchandising and sales. It’s a powerful tool for brands in sectors as diverse as apparel, outdoor, sporting goods, and home and garden.

Want to see our virtual showroom in action? Click here to request a demo. 

Meet Minimum

Minimum is a Danish menswear and womenswear brand that operates internationally. The brand produces accessible yet stylish, high quality and well-fitting apparel. Minimum’s eco-conscious efforts include sustainable production processes, the use of environmentally-friendly fibers, an evergreen collection of core essentials and more. Read on to learn how our Virtual Showroom brought this first-year NuORDER client incredible success.

Challenge #1: Selling During the Pandemic

The Solution: Host Digital Sales Appointments

At the onset of the 2020 pandemic, Minimum quickly adapted their sales tactics to continue expanding their wholesale business. Faced with selling from afar for the foreseeable future, the brand looked to NuORDER’s Virtual Showroom to run more effective digital meetings. In preparation for upcoming marketing appointments, they created predefined and personalized EZ Order linesheets based on key seasonal trends, must-haves and data on past order performance. These EZ Order linesheets were shared directly with buyers to save time and facilitate/streamline the process (they only require quantity per SKU). The platform also allowed Minimum to centralize their communications across all international markets and clientele.

Blog_MinimumCaseStudy_Challenge1-EZOrder-jpgAn EZ Order is a pre-filled order form to make it "easy" for the buyer. All they need to confirm are quantities per SKU.

“...we have invested in the prerequisites that we believe must be in place to be able to stand stronger on the other side and at the same time act along the way. Our sales of the SS21 collection are a good indicator of this so far.”

CASPER BECH OLESEN, INTERNATIONAL SALES MANAGER, MINIMUM

Challenge #2: Bringing Products to Life, Digitally

The Solution: Maximize the Power of NuORDER Virtual Showroom

Minimum realized they needed to take advantage of all  the powerful features Virtual Showroom’s have to offer if they were to successfully display the full breadth and depth of their products digitally and sell them online. They used NuORDER’s easy to modify drag ‘n drop features to quickly customize their Virtual Showroom to bring their products to life digitally, while incorporating storytelling and sharing the essence of their sustainable brand.

The landing page showcased different seasons, guiding buyers through their narratives in a visual-rich and inspiring experience. A branded video set the tone for each collection, followed by the design themes and direction as presented by Minimum’s lead designers. Next, buyers were guided through the seasons’ key looks. Each style was supported by a 360-degree video, allowing buyers to view products from every angle and zoom in for close-up details (360-degree videos may be captured in-house or via NuORDER’s global photography network). Finally, Minimum used shoppable hotspots in their campaign images and key looks to create a dynamic experience and facilitate easy sales.

Virtual Showrooms offer endless possibilities for brands to provide unique buying experiences ; it may be used to share custom access with specific buyers, merchandise by a wide range of parameters (season, color, delivery date….) and allow buyers to save order drafts to pre-plan their buys. Everything from international size guides and inspiration may be shared, along with press, Instagram feed previews, digital catalogs, moodboards, video tours and more.

“Our industry lives by the courage to constantly change the way we do business. It is about adapting and creating the conditions to be able to reach goals and succeed in the changing world situation we are in.”

CASPER BECH OLESEN, INTERNATIONAL SALES MANAGER, MINIMUM

The Results

Aided by NuORDER's Virtual Showroom, first-year client Minimum enjoyed incredible success in 2020. Their sales reps and in-house sales teams were empowered to do better business from afar, delighting buyers with personalized digital sales appointments, immersive presentations and easy online ordering. In a market significantly impacted by COVID-19, Minimum realized double-digit growth in three out of four key markets (after analyzing SS21 sales). NuORDER is now the primary sales tool for their team.

“NuORDER has in the past 9 months provided a professional complementary tool for the physical meetings due to the Covid-19 situation. The platform has supported our digitalization as a company and made us more efficient in our selling process.”

CASPER BECH OLESEN, INTERNATIONAL SALES MANAGER, MINIMUM

Request a demo to learn more about NuORDER Virtual Showroom and how it can increase sales and streamline internal communications.

NuORDER is the leading wholesale eCommerce platform, helping brands and retailers grow and succeed together through technology and exclusive buying partnerships. Our B2B platform improves the buying experience -- enhancing the process with realtime inventory updates, valuable data and insights, tools for marketing, merchandising, sales and more.

Topics: Success Stories, Current Events