Virtual showrooms: an immersive online shopping experience

Virtual showrooms showcase your products and deliver compelling online buying experiences with shoppable hotspots, 360 imagery, and dynamic videos.

Build a shoppable storefront

Showcase your products and deliver a compelling brand story online that promotes more sales.

360° and 3D imageryVirtualShowrooms_Imagery

Invite buyers to view products from all angles, zoom in to see close-up details, and interact with your collection on a whole new level — whether you’re using 360° or 3D product imagery. Including these elements in your virtual showroom will help your clients visualize and engage with your products in a more life-like way.  


Dynamic videosVirtualShowrooms_Video

Share brand creative, product videos, or a digital front-row seat to your latest runway show. Videos help customers gain a comprehensive understanding of features and design details by interacting with 3D models of your products. 


Multiple ways to shopVirtualShowrooms_Layout

Give your buyers flexible shopping opportunities. Choose from several template options to showcase products by look, category, delivery, or any grouping of your choice.



Shoppable hotspots

Drop a product hotspot on top of a static image of dynamic video make any visual instantly shoppable. Adding these to your virtual showroom gives your customers clickable points of interaction where they can view additional product details and pricing information, and add items to their carts without ever leaving the page.




"Now that NuORDER includes a virtual showroom feature, you can upload imagery from your physical showroom space to emulate the traditional market experience. It’s a new way to shop versus the traditional line sheet."



"On NuORDER, we have recreated our physical showroom through product descriptions, videos, and high-resolution images, it gives the feeling of being at our headquarters in Milan."



"As we continue to evolve our sustainability mission while embracing the latest in digital technology, NuORDER has proved to be the perfect fit. It has changed the way we do business. We can now accommodate our growing list of wholesale buyers with easy online ordering and the full virtual showroom experience."



Give buyers a curated B2B shopping experience​

With our simple drag n’ drop page builder, it’s easy to set up and customize your virtual showroom. Creating an immersive online experience that matches your brand is faster than ever.

Differentiate your brand

Choose from seven different text and visual elements designed to help you bring your products to life.

Flexible layouts

Add as many sections as you need to tell your brand story and deliver a compelling buying experience.

Create a new reality

Invite your customers into the world of your brand via the immersive experience of your virtual showroom

Designed to support every industry

From high performance outdoor gear to luxury apparel, our flexible wholesale platform is made to sell any and all products.


See what makes our virtual showrooms unique

NuORDER by Lightspeed is the complete wholesale platform your omnichannel stack needs. Today, we connect more than 3,000 brands with 500,000 buyers, support thousands of virtual market appointments every year and process over $38 billion in orders globally.

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Related resources

Check out the resources below for more information on getting started with Virtual Showrooms.


Get started with virtual showrooms

Everything you need to know about virtual showrooms and how to start using them.

Read More


Virtual showroom inspo guide

See how successful brands are using virtual showrooms to elevate their digital selling.

Get the Guide


How virtual showrooms power the hybrid sales approach

Learn how fashion brands minimize friction for buyers and make shopping feel intuitive and immersive. 

Read More


Danish brand unlocks the power of digital selling

Find out how international fashion brand Minimum brings their products and story to life through unique buying experiences.

Read More

Reimagine Wholesale for Your Business



NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.