Dubbed true “trailblazers” by the NuORDER by Lightspeed team, the men’s weekend apparel and swimwear brand Chubbies takes an innovative approach to using the wholesale platform. With a desire to transform their operations and gain incredible efficiency, Chubbies worked closely with the NuORDER team to streamline their processes and save time — all while receiving exceptional, personally-tailored customer support.
Meet the brand
Chubbies is a brand of fun, casual, “custom-built-for-the-weekend” apparel for men, boys, and toddlers. Launched to offer alternatives to the longer and more complex shorts designs on the market, today Chubbies’ apparel lines also include swimwear, athletic designs, golf wear, resort wear and more.
The opportunity
Speed up operations
Before Chubbies integrated NuORDER by Lightspeed with NetSuite, the wholesale customer and operations specialist at Chubbies would need 3-7 days (up to 40 hours a week) to refresh their linesheets with new products every season. It was a cumbersome, manual process designed to avoid errors as their data often changed. She would need to find a product on an Excel spreadsheet, type its style number into NuORDER, then drag and drop the product into the linesheet with a specific line separator group name.
Not only was it tedious work, but it was also duplicative. The task would already be completed in NetSuite, then they’d need to repeat the process in NuORDER. In order to shift her efforts towards other essential wholesale tasks, she needed to be able to reclaim considerable amounts of time.
The solution
Develop a unique integration that syncs two ways
The Chubbies team requested what they considered to be the “seemingly impossible” from their dedicated integration support specialist at NuORDER. The innovative swimwear brand hoped to fully integrate their enterprise resource planning (ERP) system NetSuite with NuORDER’s wholesale platform in a brand-new way that would truly mirror the way they envisioned running their wholesale business internally.
"NuORDER's commitment to customer service sets them apart. Whenever we've had questions or needed assistance, their team has been incredibly responsive and helpful, ensuring that we're always supported every step of the way. Their dedication to our success as a partner is truly commendable.”
— Alysha Bishop, Wholesale Customer and Operations Specialist, Chubbies
Always up for a challenge and ready to collaborate, their dedicated NuORDER integration support specialist launched a diligent testing process and developed a groundbreaking solution that had never been done before. Now the Chubbies team only needs about one minute to create their initial NuORDER linesheets or catalogs link. Once it’s created, the innovative, bidirectionally synced integration automatically populates all of the products dynamically into the correct catalogs or linesheets. They instantly feature the correct line separator group names, no manual intervention needed, while they pull products directly from NetSuite. Now the entire linesheet creation process can take as little as an hour, or only up to three hours if they need to re-merchandise their assortments.
“What truly impresses us about NuORDER is their unwavering willingness to innovate. They're constantly evolving their platform to meet the changing needs of the industry, introducing new features and functionalities that enhance our experience and drive results. It's refreshing to work with a company that's not content with the status quo but instead strives for continuous improvement.”
— Alysha Bishop, Wholesale Customer and Operations Specialist, Chubbies
What does it really mean for your systems to be fully integrated?
And what is bidirectional sync?
While the term “fully integrated” is often used throughout the industry to refer to systems connected via one-way sync, truly integrated systems support a bidirectional data sync (also known as two-way sync). It’s a deeper level of integration that ensures both systems or tools can fully communicate with one another in both directions.
It’s a meaningful difference.
Bidirectionally synced integrations create the conditions for:
- The free flow of data for greater accuracy and ease
- Real-time inventory information to sell excess inventory sooner
- Access to more meaningful data to make better-informed decisions, such as to optimize future production or to identify opportunities to improve sell-through
- The ability to automate manual tasks to save time and money
The results
Winning valuable accuracy, bandwidth, and time
The custom NuORDER integration gave Chubbies’ wholesale and merchandising processes a serious upgrade. They’re no longer mired in long hours of tedious and repetitive manual work when it’s time to create linesheets for the hundreds or thousands of products in each of their lists. Instead, the Chubbies team seamlessly creates linesheets with the data they already have in NetSuite by letting the bidirectionally synced integration handle the complexities of linesheet creation and management.
“In short, NuORDER has become an indispensable asset to our operations. Their efficiency, outstanding customer service, and commitment to innovation have made them our go-to solution for all our ordering needs. We couldn't be happier with our partnership and look forward to continuing to grow together."
— Alysha Bishop, Wholesale Customer and Operations Specialist, Chubbies
Discover how a true two-way sync integration can help you increase sales, save time and money, and more.
