NuORDER by Lightspeed at the Milano Fashion Global Summit 2025

At this year’s Milano Fashion Global Summit, hosted by Class Editori, the conversation centered on how AI, supply-chain innovation, and digital transformation are reshaping the future of fashion and luxury.

Across every conversation, one message emerged - innovation is no longer optional, it’s structural.

Representing NuORDER by Lightspeed, Paola De Marco, Senior Director of Client Success, Global, joined the panel “How Technology Shapes Buying Behavior” to discuss how technology is helping brands and retailers work together more intelligently and collaboratively.

As Paola explained, the relationship between brands and retailers has evolved beyond transactions. Today, success depends on transparency, data, and mutual growth. Brands are expected to bring not only great products, but also insights, service, and strategic support — ensuring their story is represented consistently across every retail touchpoint.

“AI is only as powerful as the data behind it,” Paola shared. “Cleansing, standardizing, and enriching data across systems is now essential to forecasting accuracy, inventory planning, and collaboration.”

Through NuORDER, brands and retailers align around real-time insights into assortments, orders, and sell-through, improving coherence, agility, and decision-making while maintaining full brand control.

“NuORDER is built to scale — from established fashion houses to boutique brands — proving that digital collaboration can strengthen relationships and drive growth at every level of the industry,” said Paola De Marco.

As luxury evolves, one thing remains clear: the future belongs to brands and retailers that stay connected, data-driven, and collaborative.

“NuORDER is built to scale — from established fashion houses to boutique brands — proving that digital collaboration can strengthen relationships and drive growth at every level of the industry,” said Paola De Marco.

—Paola De Marco, Senior Director, Client Success - Global NuORDER By Lightspeed