Omnichannel wins, and here’s the data to prove it

The digital transformation from recent years has ensured brands and retailers must continue to partner closely and strategically to stay competitive. In this report, tune into data from over 7,200 global retailers and customers to learn why both brands and retailers must leverage omnichannel to win in a shifting retail landscape.

READ MORE

How Outdoor Brands Are Using Virtual Showrooms to Win the Upcoming Season

The outdoor space is making strides in technological innovation. Dive into this post to see how brands like Arc'teryx, Black Diamond, and Canada Goose use virtual showrooms to drive sales.

READ MORE

For Retailers

The latest retail news, tips, and sales strategies in a digital era.

How to Support Retailers in a Post-Pandemic World

The world is opening up, but there’s no going back to the old ways of doing business. Buyers have new expectations for this post-pandemic world and the wholesale industry has changed. Complement virtual and physical appointments with game-changing digital tools.

READ MORE

Take Our Digital Maturity Quiz

TAKE THE QUIZ

Your Checklist for Market Success

Whether you're attending a tradeshow in-person or selling virtually, this blog provides a checklist on how to maximize your success by leveraging digital tools this season.

It’s a brand new year, and after plenty of planning and pivoting, brands and buyers are ready to take on a new market season. But, as a safety precaution, some brands have withdrawn from shows, while some shows themselves have been canceled altogether.

Menswear fair Pitti Uomo took place as planned in January of this year, but not without facing a few challenges. Raffaello Napoleone, CEO of Pitti Uomo, hoped that this year's event would regain the attendance levels reached prior to the pandemic, but new figures show that there were less than half of the menswear brands in attendance in comparison to earlier years.

When it comes to conducting business in person this season, brands are evaluating several risks: potential infection, decreased buyer foot traffic, and increased costs due to heightened safety protocols. In light of this, brands are increasingly taking advantage of B2B platforms to meet their business goals in lieu of physically attending events. In fact, 70-90% of B2B decision-makers prefer remote human interactions or digital self-service ordering to traditional face-to-face market appointments with sales reps

For brands and buyers interested in continuing with the hybrid selling approach, we have created a checklist to ensure success this tradeshow season. Bring the trade show floor to your device with the assistance of a sophisticated, all-encompassing B2B platform so you can continue to maximize your sales. 

1. Virtual Showrooms

Replicate in-person sales online with highly interactive virtual showrooms that allow you to bring the showroom to your buyers with clickable hotspots, 360 imagery, and time-stamped videos that allow you to shop products as they appear in the video.

Blog_WinterMarket_inbody_VirtualShowroom

2. Always-On Global Digital Marketplace

The wholesale buying process relies heavily on trade shows. They provide an opportunity for brands to connect and make plans for pre-season orders.Though navigating trade shows this season is tricky, you don’t have to lose momentum. Digital Marketplaces offer retailers all over the world the opportunity to discover new brands and shop for the latest products all year long. Expand your reach with a digital marketplace so you can capture round-the-clock sales. 

Blog_WinterMarket_inbody_DigitalMarket

3. Digital Linesheets

Empower your sales reps to close deals faster with customized digital linesheets. Creating linesheets is fast and easy with the right B2B platform. You can customize a catalog for a particular season or collection for your buyer. Collaborate with buyers on final assortments to deliver the best product curation and experience.

Blog_WinterMarket_inbody_DigitalLinesheets

Don’t let world events stop you from maximizing your sales this season. With the right B2B platform, you have the wholesale event that never gets canceled at your fingertips. Equip your wholesale strategy with NuORDER by Lightspeed, where you can hold market appointments, share new collections, and capture orders—from anywhere. 



Reimagine Wholesale for Your Business

GET STARTED

NuORDER Team

NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.

You may also like:

Your Checklist for Market Success

Posted by NuORDER Team on Feb 1, 2022 10:00:00 AM
NuORDER Team

It’s a brand new year, and after plenty of planning and pivoting, brands and buyers are ready to take on a new market season. But, as a safety precaution, some brands have withdrawn from shows, while some shows themselves have been canceled altogether.

Menswear fair Pitti Uomo took place as planned in January of this year, but not without facing a few challenges. Raffaello Napoleone, CEO of Pitti Uomo, hoped that this year's event would regain the attendance levels reached prior to the pandemic, but new figures show that there were less than half of the menswear brands in attendance in comparison to earlier years.

When it comes to conducting business in person this season, brands are evaluating several risks: potential infection, decreased buyer foot traffic, and increased costs due to heightened safety protocols. In light of this, brands are increasingly taking advantage of B2B platforms to meet their business goals in lieu of physically attending events. In fact, 70-90% of B2B decision-makers prefer remote human interactions or digital self-service ordering to traditional face-to-face market appointments with sales reps

For brands and buyers interested in continuing with the hybrid selling approach, we have created a checklist to ensure success this tradeshow season. Bring the trade show floor to your device with the assistance of a sophisticated, all-encompassing B2B platform so you can continue to maximize your sales. 

1. Virtual Showrooms

Replicate in-person sales online with highly interactive virtual showrooms that allow you to bring the showroom to your buyers with clickable hotspots, 360 imagery, and time-stamped videos that allow you to shop products as they appear in the video.

Blog_WinterMarket_inbody_VirtualShowroom

2. Always-On Global Digital Marketplace

The wholesale buying process relies heavily on trade shows. They provide an opportunity for brands to connect and make plans for pre-season orders.Though navigating trade shows this season is tricky, you don’t have to lose momentum. Digital Marketplaces offer retailers all over the world the opportunity to discover new brands and shop for the latest products all year long. Expand your reach with a digital marketplace so you can capture round-the-clock sales. 

Blog_WinterMarket_inbody_DigitalMarket

3. Digital Linesheets

Empower your sales reps to close deals faster with customized digital linesheets. Creating linesheets is fast and easy with the right B2B platform. You can customize a catalog for a particular season or collection for your buyer. Collaborate with buyers on final assortments to deliver the best product curation and experience.

Blog_WinterMarket_inbody_DigitalLinesheets

Don’t let world events stop you from maximizing your sales this season. With the right B2B platform, you have the wholesale event that never gets canceled at your fingertips. Equip your wholesale strategy with NuORDER by Lightspeed, where you can hold market appointments, share new collections, and capture orders—from anywhere. 



Topics: Tradeshows, Current Events, Digital Selling, Virtual Showrooms, Linesheets