--- title: "Pitti Uomo 108: Expanding NuORDER’s role in the Italian fashion industry" description: NuORDER by Lightspeed deepens its presence in the Italian fashion industry and highlights the team's experience at the 108th edition of Pitti Uomo. image: https://blog.nuorder.com/hubfs/Blog_Pitti25Recap_Hero.webp --- [![Your Logo](https://blog.nuorder.com/hubfs/blog_Theme_2025/logo.svg)](https://nuorder.com) ![Menu](https://blog.nuorder.com/hubfs/blog_Theme_2025/icons/menu.png) - Solutions - [Brand](https://www.nuorder.com/wholesale/) - [Department Stores](https://www.nuorder.com/assortments/) - [Specialty Retailers](https://www.nuorder.com/wholesale-buying/) - [⏩ **Watch on demand** Winning in Wholesale: Closing the Tech Gap](https://go.nuorder.com/winning-wholesale-closing-the-tech-gap?utm_campaign=Winning+in+wholesale&utm_medium=display&utm_source=www&utm_content=blog+nav) - Products - [Wholesale](https://www.nuorder.com/wholesale) - [eCommerce](https://www.nuorder.com/wholesale/ecommerce/) - [Advanced Sales Tools](https://www.nuorder.com/wholesale/advanced-sales-tools/) - [Order Management](https://www.nuorder.com/wholesale/order-management/) - [Flexible Configurations](https://www.nuorder.com/wholesale/flexible-configurations/) - [Integrated Payments](https://www.nuorder.com/wholesale/integrated-payments/) - [Actionable Insights](https://www.nuorder.com/wholesale/actionable-insights/) - [Assortments](https://www.nuorder.com/assortments/) - [For Brands](https://www.nuorder.com/assortments/brands/) - [For Retailers](https://www.nuorder.com/assortments/retailers/) - [Point of Sale](https://www.lightspeedhq.com/pos/retail/) - [📖 **Get the Guide ** The Death of Disconnected Wholesale: Learn how wholesale has become more connected](https://go.nuorder.com/death-of-disconnected-wholesale-guide) - Resources - Resource Library - [Case Studies](https://www.nuorder.com/resources-archive/#filter-case-study) - [Blog](https://blog.nuorder.com/) - [Knowledge Base](https://helpdesk.nuorder.com/hc/en-us/) - [Learning & Support](https://learning-support.nuorder.com/) - [📖 **NEW!** State of B2B eCommerce 2026: Wholesale Reengineered](https://go.nuorder.com/report-state-b2b-ecommerce-2026-wholesale-reengineered?utm_campaign=2026+b2b+report&utm_medium=display&utm_source=www&utm_content=blog+nav) Log In Get Started Blog home B2B eCommerce Blog eCommerce tools All topics ![](https://blog.nuorder.com/hubfs/blog_Theme_2025/icons/search.png) ## Blog menu Blog home B2B eCommerce Blog eCommerce tools All topics ![](https://blog.nuorder.com/hubfs/blog_Theme_2025/icons/search.png) [ Event ](https://6465908.hs-sites.com/topic?slug=event&page=1) # Pitti Uomo 108: Expanding NuORDER’s role in the Italian fashion industry NuORDER by Lightspeed deepens its presence in the Italian fashion industry and highlights the team's experience at the 108th edition of Pitti Uomo. ![banner_image](https://blog.nuorder.com/hubfs/Blog_Pitti25Recap_Hero.webp) ### Discover a better way to run your wholesale [ Talk to our team ** ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLK26dqakqd%2FGfw8YDOhem1QoEDs7VL9UzC6foJig7hO%2F3kMQMzp6USlKsEZ0IQmM2cqePGYwdQdBbg0KKDZIYwtr9sHcIcTbPgU%2B1wL4NHySGVMsBNQto4jeX9wTIyGoUaoCoY5wHNN%2Fhyhvf03FkXxUfLOcLH18Mom%2FBxUrQ%2Bi&portalId=6465908) The wonderful time we had at Pitti Uomo mirrors our excitement for our growing involvement inside the Italian fashion industry. The NuORDER team traveled to Florence, Italy to experience the 108th edition of the iconic fashion trade event in person. In true Italian style, Pitti Uomo took place at a breathtaking location — the majestic Fortezza da Basso, an incredible Renaissance-era fortress.   And business was as exciting as the setting with a much more international brand lineup than usual, and with brands reporting they were getting a lot of traction from international buyers. In fact, the strong signs of global expansion included attendance by top-tier buyers from some of the finest luxury multi-brand retailers in the world. ## Gorpcore and Pitti Bikes The Florentine fair also put bicycles in the spotlight with their Pitti Bikes theme. The entire show was connected with a design concept of a virtual bike. Pitti Bikes celebrated freedom, style, and interconnectedness, but also urban mobility. The concept merged sport tech and lifestyle for an interesting aesthetic that’s a great fit for the rising gorpcore trend (outdoor clothing and outdoor gear transcending functionality as shoppers sport it as an everyday streetwear aesthetic). ![](https://blog.nuorder.com/hubfs/Blog_Pitti25Recap_Theme.webp) ## Guest of honor: Issey Miyake For edition 108, the guest of honor was none other than NuORDER client Issey Miyake. The brand showcased their SS26 collection in a special live fashion show. The legendary Japanese brand presented pleating innovation, tech fabrics, durability, and a strong global sensibility. ![](https://blog.nuorder.com/hubfs/Blog_Pitti25Recap_IsseyMiyake.webp) Source: RAIN Magazine ## The exclusive NuORDER Aperitivo Event We were honored to be able to host our own private aperitivo event to get together with close industry contacts for wine, cocktails, and hors d'oeuvres at the stunning Winter Garden Room at Cibrèo Caffè - Helvetia & Bristol. ![Blog_Pitti25Recap_Event2](https://blog.nuorder.com/hs-fs/hubfs/Blog_Pitti25Recap_Event2.webp?width=1280&height=833&name=Blog_Pitti25Recap_Event2.webp) ![Blog_Pitti25Recap_Event1](https://blog.nuorder.com/hs-fs/hubfs/Blog_Pitti25Recap_Event1.webp?width=1280&height=720&name=Blog_Pitti25Recap_Event1.webp) ![Blog_Pitti25Recap_Event3](https://blog.nuorder.com/hs-fs/hubfs/Blog_Pitti25Recap_Event3.webp?width=1280&height=833&name=Blog_Pitti25Recap_Event3.webp) ### See you at the next edition of Pitti Uomo!  Until then, check out some of our most popular Italian brand case studies…  [Massimo Alba](https://go.nuorder.com/case-study-massimo-alba) | [Santoni](https://go.nuorder.com/case-study-santoni) | [ISAIA](https://blog.nuorder.com/how-isaia-blends-art-and-science-in-luxury-merchandising) Share article [![](https://blog.nuorder.com/hubfs/blog_Theme_2025/icons/social%20media/in.png)](https://www.instagram.com/nuorder/) [![](https://blog.nuorder.com/hubfs/blog_Theme_2025/icons_dev/social%20media/instagram.svg)](https://www.instagram.com/nuorder/) [![](https://blog.nuorder.com/hubfs/blog_Theme_2025/icons/social%20media/f.png)](https://www.facebook.com/NuORDERwholesale/) [![](https://blog.nuorder.com/hubfs/blog_Theme_2025/icons/social%20media/mail.png)](mailto:heroes@nuorder.com) Inside this post ![](https://blog.nuorder.com/hubfs/blog_Theme_2025/icons/arrows/prompt_suggestion.png) ![](https://blog.nuorder.com/hubfs/blog_Theme_2025/icons/format_list_bulleted.png) ## Related articles [event](https://6465908.hs-sites.com/topic?slug=event&page=1) #### [ Pitti Uomo 110: What We Saw, Heard, and Took Home ](https://blog.nuorder.com/pitti-uomo-110-what-we-saw-heard-and-took-home) [event](https://6465908.hs-sites.com/topic?slug=event&page=1) #### [ Where retail is headed next: Insights from IGDS the World Department Store Summit ](https://blog.nuorder.com/where-retail-is-headed-next-insights-from-the-world-department-store-summit) [event](https://6465908.hs-sites.com/topic?slug=event&page=1) #### [ The Copenhagen connection: Scaling community & wholesale at Mandatory ](https://blog.nuorder.com/the-copenhagen-connection-scaling-community-wholesale-at-mandatory) [event](https://6465908.hs-sites.com/topic?slug=event&page=1) #### [ Beyond order-taking: Notes from Pitti Uomo 109 ](https://blog.nuorder.com/beyond-order-taking-notes-from-pitti-uomo-109) ## Get on the list Wholesale tips and industry news you can’t miss, delivered weekly ![](https://blog.nuorder.com/hubfs/blog_Theme_2025/home/subscription.png) ### Are you ready to *transform* your wholesale business? 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