Pitti Uomo 108: Expanding NuORDER’s role in the Italian fashion industry

And business was as exciting as the setting with a much more international brand lineup than usual, and with brands reporting they were getting a lot of traction from international buyers. In fact, the strong signs of global expansion included attendance by top-tier buyers from some of the finest luxury multi-brand retailers in the world.

Gorpcore and Pitti Bikes

The Florentine fair also put bicycles in the spotlight with their Pitti Bikes theme. The entire show was connected with a design concept of a virtual bike. Pitti Bikes celebrated freedom, style, and interconnectedness, but also urban mobility. The concept merged sport tech and lifestyle for an interesting aesthetic that’s a great fit for the rising gorpcore trend (outdoor clothing and outdoor gear transcending functionality as shoppers sport it as an everyday streetwear aesthetic).

Guest of honor: Issey Miyake

For edition 108, the guest of honor was none other than NuORDER client Issey Miyake. The brand showcased their SS26 collection in a special live fashion show. The legendary Japanese brand presented pleating innovation, tech fabrics, durability, and a strong global sensibility.

The exclusive NuORDER Aperitivo Event

We were honored to be able to host our own private aperitivo event to get together with close industry contacts for wine, cocktails, and hors d'oeuvres at the stunning Winter Garden Room at Cibrèo Caffè - Helvetia & Bristol.