The Unexpected Way Kendra Scott Transformed Its Wholesale Business

Billion-dollar jewelry brand Kendra Scott has a lot to manage when it comes to orders. They had the unique challenge of finding a more efficient way to distribute influencer marketing promotions on top of their sizable wholesale operations, so they got creative.

In this post, preview our Kendra Scott Case Study and uncover the unexpected solution they found.

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How Outdoor Brands Are Using Virtual Showrooms to Win the Upcoming Season

The outdoor space is making strides in technological innovation. Dive into this post to see how brands like Arc'teryx, Black Diamond, and Canada Goose use virtual showrooms to drive sales.

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For Retailers

The latest retail news, tips, and sales strategies in a digital era.

How to Support Retailers in a Post-Pandemic World

The world is opening up, but there’s no going back to the old ways of doing business. Buyers have new expectations for this post-pandemic world and the wholesale industry has changed. Complement virtual and physical appointments with game-changing digital tools.

READ MORE

Physical Gets Digital: The New and Improved Hybrid Wholesale Model

READ NOW

A New & Exciting Tradeshow Experience for Brands and Retailers

Informa Markets and NuORDER are joining forces to present the digital experience of fashion trade shows including: MAGIC, PROJECT, COTERIE, Children’s Club and MICAM AMERICAS.

Informa Markets and NuORDER are joining forces to present a digital trade show experience for MAGIC, PROJECT, COTERIE, Children’s Club and MICAM AMERICAS.

In recent months the fashion industry has rapidly adopted digital tools that not only supplement business communications but also improve upon the way business is executed. Continuing on this theme of innovation and growth,

Starting across all verticals on September 1, the online tradeshow will allow participating brands & retailers the ability to connect through digital catalogs, line sheets, in-platform ordering, and 360-degree Virtual Showroom technology on-demand, as well as curated content to educate and guide the discovery process. 

The partnership builds off the strengths of NuORDER’s current eCommerce platform of 500,000 retailers and 2,000 brands at the backend, and Informa’s curation and global network within the fashion industry to produce fashion’s largest digital tradeshow.

NuORDER’s virtual tools complement Informa’s upcoming tradeshows giving brands an immersive platform to tell their story while connecting with a vast network of retailers.

Built-in features for brands include: 

  • Customizable brand portals 
  • Interactive Virtual Showrooms 
  • Custom Drag-&-Drop Linesheets 
  • Shoppable Content Hotspots
  • On-demand ordering capabilities
 GbSV6 IGe8F1mE4O8rxV LpcAjoMMhhunAsTHto1veyIN9GUBgLiu6msaJ8u0EugtICDWpk8f5LnBVHIpekKVibn7D1i0HxTWkyOA0IgJa2r nMuNnjYe7dNFCwJKjhsTRufqfHOShoppable Hotspots Feature

Traditionally, tradeshows take place over a three to four day period where brands and retailers interact and determine what pieces they will purchase. The new partnership will allow brands to purchase eight-week subscriptions to the tradeshow platform, which runs throughout the duration of this season’s tradeshows. Retailers will be able to access the tradeshow and brand portals without charge. Through these portals, they will be able to utilize category and price point search functionalities of the platform, connecting them to brands that match their needs and budgets.

By adding an advanced digital component to Informa tradeshows, buyers will now be able to access brand catalogs online for an extended period of time. This is not only beneficial for retailers who are hesitant about attending physical shows due to recent health concerns, but also for those who simply want to shop ahead of time. 

“…the future of fashion wholesale is a synergy of physical and digital.” 

NANCY WALSH, PRESIDENT OF INFORMA FASHION MARKETS

Physical tradeshows will continue to be an important part of the fashion industry, which includes the need to touch and feel merchandise and have face-to-face interactions. The NuORDER platform functions as a support to this buying process by digitizing costly and slow manual ordering, printed linesheets, and live inventory and ordering around the clock. Together, Informa and NuORDER ultimately improve the reach and productivity of currently existing tradeshows, while optimizing the experience for both retailers and brands alike. 

For more information on the Informa x NuORDER partnership, head over to our site here.

 

Reimagine Wholesale for Your Business

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NuORDER Team

NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.

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A New & Exciting Tradeshow Experience for Brands and Retailers

Posted by NuORDER Team on Aug 31, 2020 1:37:36 PM
NuORDER Team

Informa Markets and NuORDER are joining forces to present a digital trade show experience for MAGIC, PROJECT, COTERIE, Children’s Club and MICAM AMERICAS.

In recent months the fashion industry has rapidly adopted digital tools that not only supplement business communications but also improve upon the way business is executed. Continuing on this theme of innovation and growth,

Starting across all verticals on September 1, the online tradeshow will allow participating brands & retailers the ability to connect through digital catalogs, line sheets, in-platform ordering, and 360-degree Virtual Showroom technology on-demand, as well as curated content to educate and guide the discovery process. 

The partnership builds off the strengths of NuORDER’s current eCommerce platform of 500,000 retailers and 2,000 brands at the backend, and Informa’s curation and global network within the fashion industry to produce fashion’s largest digital tradeshow.

NuORDER’s virtual tools complement Informa’s upcoming tradeshows giving brands an immersive platform to tell their story while connecting with a vast network of retailers.

Built-in features for brands include: 

  • Customizable brand portals 
  • Interactive Virtual Showrooms 
  • Custom Drag-&-Drop Linesheets 
  • Shoppable Content Hotspots
  • On-demand ordering capabilities
 GbSV6 IGe8F1mE4O8rxV LpcAjoMMhhunAsTHto1veyIN9GUBgLiu6msaJ8u0EugtICDWpk8f5LnBVHIpekKVibn7D1i0HxTWkyOA0IgJa2r nMuNnjYe7dNFCwJKjhsTRufqfHOShoppable Hotspots Feature

Traditionally, tradeshows take place over a three to four day period where brands and retailers interact and determine what pieces they will purchase. The new partnership will allow brands to purchase eight-week subscriptions to the tradeshow platform, which runs throughout the duration of this season’s tradeshows. Retailers will be able to access the tradeshow and brand portals without charge. Through these portals, they will be able to utilize category and price point search functionalities of the platform, connecting them to brands that match their needs and budgets.

By adding an advanced digital component to Informa tradeshows, buyers will now be able to access brand catalogs online for an extended period of time. This is not only beneficial for retailers who are hesitant about attending physical shows due to recent health concerns, but also for those who simply want to shop ahead of time. 

“…the future of fashion wholesale is a synergy of physical and digital.” 

NANCY WALSH, PRESIDENT OF INFORMA FASHION MARKETS

Physical tradeshows will continue to be an important part of the fashion industry, which includes the need to touch and feel merchandise and have face-to-face interactions. The NuORDER platform functions as a support to this buying process by digitizing costly and slow manual ordering, printed linesheets, and live inventory and ordering around the clock. Together, Informa and NuORDER ultimately improve the reach and productivity of currently existing tradeshows, while optimizing the experience for both retailers and brands alike. 

For more information on the Informa x NuORDER partnership, head over to our site here.

 

Topics: Current Events