The Unexpected Way Kendra Scott Transformed Its Wholesale Business

Billion-dollar jewelry brand Kendra Scott has a lot to manage when it comes to orders. They had the unique challenge of finding a more efficient way to distribute influencer marketing promotions on top of their sizable wholesale operations, so they got creative.

In this post, preview our Kendra Scott Case Study and uncover the unexpected solution they found.

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How Outdoor Brands Are Using Virtual Showrooms to Win the Upcoming Season

The outdoor space is making strides in technological innovation. Dive into this post to see how brands like Arc'teryx, Black Diamond, and Canada Goose use virtual showrooms to drive sales.

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For Retailers

The latest retail news, tips, and sales strategies in a digital era.

How to Support Retailers in a Post-Pandemic World

The world is opening up, but there’s no going back to the old ways of doing business. Buyers have new expectations for this post-pandemic world and the wholesale industry has changed. Complement virtual and physical appointments with game-changing digital tools.

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Physical Gets Digital: The New and Improved Hybrid Wholesale Model

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eBook: Making The Most Of Your Brand's Digital Trade Show Experience

Read a preview of our Digital Trade Show Playbook for tips on virtual showroom set up, virtual meetings, and making your trade show booth stand out.

One of the most significant changes for brands and retailers today has been the widespread use of innovative digital tools to overcome the challenges of the current pandemic, from interactive virtual showrooms, strategic approaches to virtual meetings, and now globally connected digital trade shows.

Digital trade shows are the next frontier for many, including outdoor, luxury, and fashion apparel markets.

With the pandemic limiting the ability for trade events to operate at full capacity in a safe manner, many have turned to hybridized or entirely digital trade events to supplement this vitality important aspect of wholesale buying.

“Brands were sitting on the fence before this. It’s forced them to jump into the pool…As people start traveling again, and markets open up for physical meetings, the digitalization of the presentation will still exist. What will happen will be an integration with the physical world”

Heath Wells , Co-CEO and Co-Founder of NuORDER

To navigate this uncharted territory, we created the Digital Trade Show Playbook to give brands the best strategies for success. From set up to execution and follow-up, you’ll find everything you need to know about making the most of your digital trade show experience.

 inside 1024x874
 read the guide

A few of the topics covered:

The 4-Step Process for Setting Up Your Virtual Showroom

As your “trade show booth” for the duration of the event, preparation is key. This will likely be a team effort to gather properly formatted visual content, which includes assets like digital catalogs, runway footage, and press that corresponds with your displayed merchandise.

 50595910 0 Landing VirtualShowr 1 1024x576 1 1024x576

This 4-Step Process should look something like:

  1. Creating a visual plan that works to promote specific merchandise
  2. Formatting your media to match our content specs for a perfect fit
  3. Drag and drop your content
  4. Publish

For more tips on setting up your virtual showroom, check out page 3 of the playbook.

Tips for Interacting With Buyers Online

Face to face connections with buyers are an important aspect of the trade show experience, and while digital trade shows can’t replace those interactions entirely, we have a few tips for building meaningful online connections.

Here are our five tips for working with online buyers:

  1. Keep it simple: share linesheets of core products that carry over the seasons
  2. Make it personal: create personalized linesheets for valued partners and key potential clients
  3. Be attentive: take notes during virtual appointments to share with buyers afterwards

For additional information on mastering virtual appointments and meetings, you’ll want to read pages 6-7 of the guide.

Read The Full Playbook Today

Click the banner below to get more in-depth information on leveraging all that digital trade shows to have to offer, from making your virtual trade show booth stand out, implementing stress-free 360-photography, and effective virtual meetings.

 

Reimagine Wholesale for Your Business

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NuORDER Team

NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.

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eBook: Making The Most Of Your Brand's Digital Trade Show Experience

Posted by NuORDER Team on Aug 31, 2020 9:59:53 AM
NuORDER Team

One of the most significant changes for brands and retailers today has been the widespread use of innovative digital tools to overcome the challenges of the current pandemic, from interactive virtual showrooms, strategic approaches to virtual meetings, and now globally connected digital trade shows.

Digital trade shows are the next frontier for many, including outdoor, luxury, and fashion apparel markets.

With the pandemic limiting the ability for trade events to operate at full capacity in a safe manner, many have turned to hybridized or entirely digital trade events to supplement this vitality important aspect of wholesale buying.

“Brands were sitting on the fence before this. It’s forced them to jump into the pool…As people start traveling again, and markets open up for physical meetings, the digitalization of the presentation will still exist. What will happen will be an integration with the physical world”

Heath Wells , Co-CEO and Co-Founder of NuORDER

To navigate this uncharted territory, we created the Digital Trade Show Playbook to give brands the best strategies for success. From set up to execution and follow-up, you’ll find everything you need to know about making the most of your digital trade show experience.

 inside 1024x874
 read the guide

A few of the topics covered:

The 4-Step Process for Setting Up Your Virtual Showroom

As your “trade show booth” for the duration of the event, preparation is key. This will likely be a team effort to gather properly formatted visual content, which includes assets like digital catalogs, runway footage, and press that corresponds with your displayed merchandise.

 50595910 0 Landing VirtualShowr 1 1024x576 1 1024x576

This 4-Step Process should look something like:

  1. Creating a visual plan that works to promote specific merchandise
  2. Formatting your media to match our content specs for a perfect fit
  3. Drag and drop your content
  4. Publish

For more tips on setting up your virtual showroom, check out page 3 of the playbook.

Tips for Interacting With Buyers Online

Face to face connections with buyers are an important aspect of the trade show experience, and while digital trade shows can’t replace those interactions entirely, we have a few tips for building meaningful online connections.

Here are our five tips for working with online buyers:

  1. Keep it simple: share linesheets of core products that carry over the seasons
  2. Make it personal: create personalized linesheets for valued partners and key potential clients
  3. Be attentive: take notes during virtual appointments to share with buyers afterwards

For additional information on mastering virtual appointments and meetings, you’ll want to read pages 6-7 of the guide.

Read The Full Playbook Today

Click the banner below to get more in-depth information on leveraging all that digital trade shows to have to offer, from making your virtual trade show booth stand out, implementing stress-free 360-photography, and effective virtual meetings.

 

Topics: Current Events