Dive Into Our New Partner Program with NuORDER Channel Manager Joost Onderwaater

We’re excited to announce our new Partnership Program, where our partners can generate new revenue streams, provide the latest in B2B tech to their clients, and receive training to become B2B experts.

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How Outdoor Brands Are Using Virtual Showrooms to Win the Upcoming Season

The outdoor space is making strides in technological innovation. Dive into this post to see how brands like Arc'teryx, Black Diamond, and Canada Goose use virtual showrooms to drive sales.

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For Retailers

The latest retail news, tips, and sales strategies in a digital era.

How to Support Retailers in a Post-Pandemic World

The world is opening up, but there’s no going back to the old ways of doing business. Buyers have new expectations for this post-pandemic world and the wholesale industry has changed. Complement virtual and physical appointments with game-changing digital tools.

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When to Invest Deeper Into Your B2B eCommerce Platform

As customer demand changes, it’s important to scale your business to meet new buyer expectations. Discover why you may need to invest in a new B2B platform and how it can help your business scale.

It’s smart to scale a business while adapting to shifting customer demands. To scale, you may need a new digital platform. To adapt to changing demands, you may need a nimbler B2B transaction process. 

An upgrade in your B2B platform is a no-brainer, but it also requires the upfront cost of switching over. How can you be confident in the ROI this platform can bring to your sales?

Signs you need to invest

Confidence starts with understanding your B2B selling needs. If you’re experiencing any growing pains due to outdated digital platforms, you may notice there are signs that an upgrade will provide an immediate boost to the bottom line. Let’s consider some of the following “growing pains” that hint at your need to reinvest in your business:

Pain point #1: Not keeping up with orders

If your business struggles with inventory reports, you may notice that you can’t always facilitate a customer with high-volume needs. With proper inventory reports, you can accurately order new products to prevent delays.

Pain point #2: Failing to meet buyer expectations

What if buyers want flexible/bulk pricing on an order? If you can’t offer dynamic pricing, your B2B customers may go elsewhere—including competitors who do offer dynamic pricing as part of their package.

Pain point #3: Neglecting global expansion and reach

If you have an opportunity to sell across currencies and time zones, can you handle it? If not, a digital platform upgrade will provide an immediate ROI, giving you the capability to expand the number of customers you can handle.

Why a B2B eCommerce platform can help you scale

Even if you aren’t experiencing any of these pain points, a capable B2B eCommerce platform can transform your business and provide immediate returns. Let’s look at some of the most obvious benefits of a digital upgrade:

  • Multi-channel selling. Seventy-three percent of consumers now report using both offline and online channels to discover and purchase products. If your digital platform doesn’t support multi-channel selling—syncing your inventory reports across shoppable videos and simple online orders, for example—then it’s not doing enough to meet the requirements of the modern B2B buyer.
  • Building brand credibility. Multi-channel selling also helps build your credibility due to creating multiple touchpoints as potential buying opportunities. This helps you provide convenience while reducing buyer friction—expanding your potential reach. The more touchpoints your buyer experiences, the more they’ll remember your products.
  • Creating more “shopability.” Today’s buyer expects to see a product and to buy it with only a click or two. You can create more “shopability” with EZ orders, turning assets like linesheets into shoppable, one-click experiences. Whether the customer downloads the linesheet in a beautifully-designed, printable template—or simply orders directly from the linesheet—you’ll optimize every touchpoint for more sales.

Scale your B2B platform now

You shouldn’t reinvest in your business until you’re confident that the investment will be well worth it. But with features like EZ Orders in tow, an upgrade to NuORDER’s digital platform should go beyond confidence. It can provide you with opportunities to scale your platform, respond to changing customer demands, and build a more memorable brand.

Reimagine Wholesale for Your Business

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NuORDER Team

NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.

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When to Invest Deeper Into Your B2B eCommerce Platform

Posted by NuORDER Team on Mar 31, 2022 12:15:13 PM
NuORDER Team

It’s smart to scale a business while adapting to shifting customer demands. To scale, you may need a new digital platform. To adapt to changing demands, you may need a nimbler B2B transaction process. 

An upgrade in your B2B platform is a no-brainer, but it also requires the upfront cost of switching over. How can you be confident in the ROI this platform can bring to your sales?

Signs you need to invest

Confidence starts with understanding your B2B selling needs. If you’re experiencing any growing pains due to outdated digital platforms, you may notice there are signs that an upgrade will provide an immediate boost to the bottom line. Let’s consider some of the following “growing pains” that hint at your need to reinvest in your business:

Pain point #1: Not keeping up with orders

If your business struggles with inventory reports, you may notice that you can’t always facilitate a customer with high-volume needs. With proper inventory reports, you can accurately order new products to prevent delays.

Pain point #2: Failing to meet buyer expectations

What if buyers want flexible/bulk pricing on an order? If you can’t offer dynamic pricing, your B2B customers may go elsewhere—including competitors who do offer dynamic pricing as part of their package.

Pain point #3: Neglecting global expansion and reach

If you have an opportunity to sell across currencies and time zones, can you handle it? If not, a digital platform upgrade will provide an immediate ROI, giving you the capability to expand the number of customers you can handle.

Why a B2B eCommerce platform can help you scale

Even if you aren’t experiencing any of these pain points, a capable B2B eCommerce platform can transform your business and provide immediate returns. Let’s look at some of the most obvious benefits of a digital upgrade:

  • Multi-channel selling. Seventy-three percent of consumers now report using both offline and online channels to discover and purchase products. If your digital platform doesn’t support multi-channel selling—syncing your inventory reports across shoppable videos and simple online orders, for example—then it’s not doing enough to meet the requirements of the modern B2B buyer.
  • Building brand credibility. Multi-channel selling also helps build your credibility due to creating multiple touchpoints as potential buying opportunities. This helps you provide convenience while reducing buyer friction—expanding your potential reach. The more touchpoints your buyer experiences, the more they’ll remember your products.
  • Creating more “shopability.” Today’s buyer expects to see a product and to buy it with only a click or two. You can create more “shopability” with EZ orders, turning assets like linesheets into shoppable, one-click experiences. Whether the customer downloads the linesheet in a beautifully-designed, printable template—or simply orders directly from the linesheet—you’ll optimize every touchpoint for more sales.

Scale your B2B platform now

You shouldn’t reinvest in your business until you’re confident that the investment will be well worth it. But with features like EZ Orders in tow, an upgrade to NuORDER’s digital platform should go beyond confidence. It can provide you with opportunities to scale your platform, respond to changing customer demands, and build a more memorable brand.

Topics: Digital Selling