In this new era of wholesale, it’s time for brands to adapt their playbooks to get their products into retail stores. Buyers expect modern buying experiences similar to what they’d see in the B2C space, motivating brands to become more digitally savvy and to invest in the best digital tools. What’s more, in search of higher profits, more brands are focusing the majority of their efforts on improving their wholesale strategies, making the channel more competitive.
In our new eBook, “Insider’s guide: get your brand in retail stores”, we share five cheat codes to help get your brand noticed by retailers, plus insider tips from industry experts at SPANX, Bloomingdale’s, and Saks Fifth Avenue.
Download the eBook for fresh insights on how to:
- Inspire buyers with unique brand stories
- Diversify your marketing channels and formats
- Choose the right retailers for your brand
- Use market data to wow buyers
- Invest in the right tools and technology
Inspire Buyers with Unique Brand Stories
Designing and producing the best products isn’t enough to stand out in today's wholesale landscape. Retailers are constantly flooded with messages from brands interested in forming partnerships, making it more challenging to stand out and retain attention. However, if you have a unique, memorable brand story, you can differentiate yourself from the competition.
Read the Insider’s Guide to learn more benefits you can gain from crafting an incredible brand story, and for tips on how to share your story effectively.
Diversify Marketing Channels and Formats
Brands are spending less time on trade shows as they search for more cost-effective ways to attract buyers. Even buyers are leaning more towards digital channels as they gravitate towards the previously mentioned B2C-like experiences.
In the Insider’s Guide, we share tips on how to use email to successfully connect with retailers, and dive into other marketing channels and tools like Virtual Showrooms and shoppable videos you can use to engage buyers and make your brand come to life online.
Choose the Right Retailers for your Brand
A mismatched retailer can tarnish your brand’s reputation and undo years of hard work. Take the time to research beyond prospective partner’s target customers and target markets. Look into their reputations and digital maturity too.
Read the eBook for:
- Key questions to ask as you research retailers
- Tips on balancing distribution between online and offline stores
- Insights on working with large retailers vs working with smaller retailers
- Tips on helping buyers effectively sell your products
- And more….
Use Market Data to Wow Buyers
Buyers want to form strong partnerships with brands that can withstand sudden shifts in the market. Trends are passing more quickly than ever, and global supply chains are becoming increasingly unpredictable. To stay profitable, both brands and retailers need the ability to stay ahead of sudden changes.
That’s where data enter the picture. Use market data to solidify your relationships with buyers. Use it to identify upcoming or waning trends, then communicate those shifts with buyers. Read our newest guide for more tips on using data to form lasting connections with retailers.
Invest in the Right Tools and Technology
Make it easier for buyers to do business with you. Offer convenient payments and checkout options, 24/7 accessibility, and visually-rich, digital experiences. Give your brand a major competitive advantage with a scalable B2B commerce platform that brings all your marketing, sales, and inventory data in one place.
Help your brand command more attention in buyers’ eyes — read the full insider’s guide for in-depth insights and tips.
