Returning September 16–18, 2026, to the Orange County Convention Center in Orlando, Surf Expo gives buyers the opportunity to see these collections up close, evaluate their product stories and identify new additions for the season ahead.We’ve rounded up five brands with a distinctive impact story worth adding to your Surf Expo itinerary. Explore these brands on NuORDER by Lightspeed before the show to compare assortments, refine your shortlist and arrive at each booth ready to buy.
1. ALOHA Collection: A women-owned brand rooted in Mālama ʻĀina
Founded by two women with a shared connection to Hawaiʻi and a love of travel, ALOHA Collection brings a personal point of view to bags and accessories made for beach days, travel and everyday carry. Colorful prints, accessible price points and versatile use cases make the assortment an easy fit for coastal boutiques, resort stores and outdoor-lifestyle retailers, offering plenty of merchandising possibilities.
The brand’s impact work is rooted in Mālama ʻĀina, a Hawaiian concept centered on caring for and giving back to the land. ALOHA Collection commits 5% of annual profits to Hawaiʻi-based conservation organizations and established the Hōkūpaʻa Foundation to support local nonprofits.
Find ALOHA Collection at booth #931 | Shop ALOHA Collection on NuORDER Marketplace
2. MAVRANS: Turning repurposed materials into elevated essentials
If you’re looking to add more color and personality to your warm-weather assortment, MAVRANS delivers. The Miami-based brand’s signature vacation shirts, swim trunks and resort apparel feature bold, playful prints that easily transition from the water to the after-party.
MAVRANS also gives buyers a distinctive materials story. The brand uses recycled materials throughout its assortment, including its proprietary reCOCOBLEND, made of recycled plastics and coconut husks. It also uses organic cotton, recycled polyester and recycled nylon in select products, produces in limited runs to reduce excess waste, and uses recycled or biodegradable packaging.
Find MAVRANS at booth #728 | Shop MAVRANS on NuORDER Marketplace
3. Sand Cloud: Beach essentials that give back to the ocean
Sand Cloud brings a clear mission to a proven category. Its assortment of towels, apparel and accessories is well suited to surf shops, coastal boutiques, resorts and gift-focused retailers. Lightweight organic cotton towels offer an easy add-on for customers shopping swim, beach accessories or travel essentials, while the brand’s visual identity gives the category strong shelf appeal.
Its #SaveTheFishies initiative commits 10% of profits to marine-conservation organizations working to protect oceans and marine life. The connection is intuitive for customers: products designed for enjoying the coast that also support efforts to protect it.
Find Sand Cloud at booth #136 | Shop Sand Cloud on NuORDER Marketplace
4. Sun Bum: Sun safety for the next generation
Sun Bum has turned sun protection into a full beach-lifestyle brand, from sunscreen to haircare, making it particularly interesting from a merchandising perspective. An easy add-on near checkout, alongside swim and beach accessories, or as the anchor of a larger sun-care assortment, Sun Bum feels right at home in a lifestyle store. The brand’s recognizable packaging also makes it easy to spot and shop.
Besides protecting people from the harmful effects of the sun, the brand’s Protect the Groms nonprofit work focuses on sun safety education and access for young people, giving buyers a meaningful impact story to connect with. All Sun Bum sunscreens sold in the US are also made without oxybenzone and octinoxate, ingredients associated with potential harm to waterways and marine environments.
Find Sun Bum at booth #243 | Shop Sun Bum on NuORDER Marketplace
5. Wallaroo Hat Company: Certified impact meets serious sun protection
Wallaroo Hat Company offers UPF sun hats for women, men and kids, combining everyday wearability with practical protection. For stores serving beachgoers, travelers and outdoor customers, hats create a natural attachment opportunity alongside swimwear, sunscreen and warm-weather apparel. The product’s sun-protection benefits also give associates a clear function-first selling point.
A Certified B Corporation, Wallaroo uses natural materials in parts of its assortment and works to reduce plastic packaging. Its palm-fiber Artisan Collection is handcrafted through an artisan co-op near Guadalajara and is designed to be compostable at end of life. The company also directs 1% of annual profits to skin-cancer research, education, and prevention.
Find Wallaroo Hat Company at booth #2317 | Shop Wallaroo Hat Company on NuORDER Marketplace
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