A recap of our activations, conversations, and connections at this year's Collective Shows in California.
This July, Lightspeed and NuORDER headed to the Paséa Hotel & Spa in Huntington Beach for the Summer West edition of Swim + Active Collective, where retailers came to discover new brands and brands came ready to sell. Two days, one incredible coastal backdrop, and no shortage of great conversations later, we're still riding the high.
We welcomed attendees in the Blue Room with live demos of Lightspeed and NuORDER, plus a custom embroidery bar where attendees could personalize their own beach bag on the spot. A hit with the swim-and-sun crowd, the embroidery bar pulled attendees throughout both days and gave our team a chance to get into real conversations about how retailers are buying and brands are selling.
“The embroidery station brought a lot of foot traffic to the booth, the beach bags were very much on theme with the show and people loved it! It sparked a lot of conversations for the Lightspeed team, and enabled our NuORDER reps to engage with existing and prospective clients.” — Isabella Amodio, Account Executive, NuORDER
With live demos of Lightspeed Wholesale—the seamless integration between Lightspeed POS and NuORDER’s B2B platform—our booth became a hub for showing brands and retailers how our connected ecosystem brings wholesale buying and retail operations together in a single workflow.
The Collective fashion show was one of the week's standout moments, and Lightspeed and NuORDER were proud to sponsor it. Our own Isabella Amodio took the stage to welcome attendees, thank the Collective team for bringing together such an inspiring community, and to speak to the importance of events like these in helping retailers discover emerging activewear and swimwear brands before they hit the mainstream. Turnout for the welcome was strong, and it was a great opportunity for NuORDER to get in front of a room full of retailers and brands right before the lights went down.


This edition of Collective Shows highlighted a strong mix of emerging and established brands across swimwear, activewear and athleisure. Day one brought a steady rush of buyers to the floor, with energy and appointments both running high. Day two settled into a slower pace, giving our team more time for the kind of deeper conversations that don't happen when a booth is three-deep.
We met a range of established brands alongside plenty of smaller, growing labels that we expect to be ready for a wholesale solution as they scale. That mix is exactly what makes Collective Shows valuable: it brings together the brands shaping what’s next and the retailers looking for smarter ways to discover and buy them.
This year’s Collective Shows was a great reminder of why in-person moments matter so much for buyers and brands in activewear and swim: the connections that start over a custom tote bag or booth demo have a way of turning into real business.
A huge thank you to everyone who stopped by our booth, picked up a bag, or caught our welcome remarks ahead of the runway show. If you missed us in California, we'd still love to connect.
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