NuORDER and Lightspeed bring smarter buying to MAGIC & PROJECT Las Vegas

On the floor at MAGIC & PROJECT

The shows offered a broad view of contemporary fashion, with buyers moving between menswear, womenswear, footwear, accessories, and the brands behind them. At our booths, conversations ranged from day-to-day buying challenges to what retailers need as they expand across locations.

For NuORDER, it was an opportunity to show the platform in context. Retailers could see how product discovery, assortment building, and ordering come together in one digital wholesale experience. Brands could explore ways to make their assortments easier for buyers to navigate and their wholesale processes easier to manage.

We also brought Lightspeed Wholesale into the conversation. By connecting NuORDER with Lightspeed POS and payments, the platform brings wholesale and retail into a more connected workflow—from the initial order through to the point of sale.

Connecting beyond the booth

The booth activations became more than something to do between appointments. The custom embroidery station drew steady traffic, with beach bags that suited the setting and gave the NuORDER team a natural way to start conversations with passersby—and a reason for existing customers to stop and reconnect.

Coffee and matcha at MAGIC and PROJECT had a similar effect, bringing people through the booths throughout the event. These moments gave the Lightspeed and NuORDER teams more opportunities to move from quick introductions into deeper conversations about how retailers buy, how brands manage wholesale, and where technology creates friction.



Together, the activations made the booths feel less like places to stop for a demo and more like spaces where attendees could pause, ask questions, and see what the platforms could actually do.

The brands that buyers came to discover

The exhibitor mix offered a good snapshot of the range of contemporary fashion represented across MAGIC and PROJECT. Notable NuORDER brands at the shows included American Needle, Flag & Anthem, Goorin, True Religion, Steve Madden, Bayeas, Dex, Elan, and FRNCH.

For retailers, the event offered three days to see collections in person, compare assortments, and discover brands that could be a fit for their stores. It also highlighted the importance of discovery in wholesale: the right product may start the conversation, but the relationship between a buyer and a brand keeps it moving.

Taking wholesale to the main stage

During MAGIC & PROJECT, NuORDER’s Marie Baldauf-Lenschen joined Samantha Conner of The Boutique Hub on the main stage for a conversation about navigating today’s wholesale realities.

The discussion explored practical challenges that brands and retailers are facing today, from buying-season pain points to the opportunities that come with growth. They also shared strategies for strengthening the buying process and scaling with more confidence.

We also sponsored the fashion show, with Marie taking the stage ahead of the event. The strong turnout created another opportunity to connect with the broader MAGIC & PROJECT community while spotlighting the brands and collections at the show.

After hours, the conversation continued

After three days of conversations on the show floor, we brought customers, brands, retailers and industry peers together for an exclusive cocktail reception. More than 200 guests joined us at capacity, turning the evening into another opportunity to compare notes, network, and keep the conversation going.



Away from the booths and the show floor, the reception offered a different setting for the same conversations happening throughout the week: what retailers are looking for, where brands are finding growth and how the industry is adapting to a changing wholesale landscape.

Thanks to everyone who joined us in Vegas!

For brands: Ready to see how NuORDER can support your wholesale business? Request a demo.

For retailers: Looking for your next great brand discovery? Apply to shop NuORDER Marketplace for free.