Florence, June 2026. For four days, the Fortezza da Basso became the center of the global menswear conversation, and for NuORDER, it was the place to be: 740 brands from over 30 countries, buyers from every major market, and a creative program that reminded everyone why Pitti Uomo, at its 110th edition, still sets the pace.
The theme this season was THE POOL, an invitation to look under the surface. A monumental installation by Philéo Landowski and Pascal Hachem brought it to life at the heart of the Fortezza. It became a fitting metaphor for an industry being asked to look harder at its own foundations.
The names that shaped the week
Simone Rocha presented her first independent menswear show, a moment as poetic as it was precise, rooted in the themes she has always explored: Ireland, Hong Kong, art, and family.
JiyongKim, the South Korean designer recognized at the 2024 LVMH Prize, held court at Magazzino 07 for all four days, in a project built specifically for Florence and presented in his distinctive, considered style.
Why were we there
Pitti Uomo is not simply a trade show. For NuORDER, it is where the wholesale relationship between brands and buyers is built, tested, and renewed, season after season, edition after edition. It is where the conversations that matter most happen in person.
This edition, the centerpiece of our presence, was a live interview with Doucal's for Class TV Moda, a conversation that became something much more valuable than a scheduled exchange. The brand spoke openly about its decision to partner with NuORDER, the complexity of growing internationally without losing what makes it unique, and why operational quality is now as much a part of a brand's identity as the product itself. In doing so, it held NuORDER up as a benchmark of industry superiority.
The kind of endorsement that no campaign budget can manufacture.
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