Order Trends: Introducing a powerful new tool for deeper insights to elevate wholesale buys

By surfacing aggregated data from submitted USD orders across the platform, the new features reveal what top-performing products other retailers are buying—including details like category, size, and color—making it easier for buyers to stock confidently, discover new styles, and reduce risk. This gives buyers a competitive advantage: the ability to back purchases with real-world performance insights rather than relying on gut instinct alone.

These results reinforce our leadership in ushering in a new era of insight-led commerce, where decisions are powered by data, not guesswork.

The launch of Order Trends reflects our continued commitment to wholesale technology innovation—and comes at a time when retailers are actively seeking better ways to work, sell, and grow. According to Lightspeed’s recent Retail Sentiment Survey², 49.6% of retailers say they want to reduce the manual work required to access reports and insights. Meanwhile, 48.8% are looking for better visibility into what areas of their business can be optimized. Retailers currently spend an average of 20 hours per week ordering and restocking products, making the need for time-saving tools and intelligent workflows more urgent than ever. According to our recent Buyer preference survey³, 68% of retailers use intuition/past experience to plan what inventory to buy, where Order Trends can now give them data-driven insights allowing them to optimize and make purchasing decisions more confidently.

In fact, the Lightspeed Retail Sentiment Survey further revealed that 36.6% of retailers want to improve how they discover and add new types of products they don’t currently stock—underscoring the demand for more data-informed, exploratory buying.

“It’s not just about smarter buying—it’s about faster buying too,” said Akrimi. “As retailers navigate crowded marketplaces, Order Trends helps reduce decision fatigue and streamline workflows. High-performing products are highlighted during the shopping journey, allowing buyers to quickly identify what’s working and curate assortments in less time. That confidence translates into action, accelerating sell-in, driving higher sell-through and saving retailers valuable hours each week.”

For wholesaling brands, the benefits are equally powerful. Order Trends automatically amplifies top-selling SKUs, driving greater exposure and reducing time spent on product education or back-and-forth communication. As buyers make faster, more confident decisions, brands benefit from quicker conversions and stronger alignment with market demand. They also gain access to rich, actionable trend insights that can inform product strategy, marketing, and sales conversations.

And the value doesn’t stop at the individual brand or buyer level. 47.7% of retailers surveyed² say they want to expand their customer reach and discover new growth opportunities as a long-term goal. Order Trends helps facilitate those connections—giving retailers confidence to explore new merchandising possibilities, and brands the visibility they need to reach high-intent buyers at scale.

Order Trends is currently available to NuORDER buyers submitting orders in USD, with expansion to other currencies planned in future updates.

Read about Order Trends on our Actionable Insights page, or browse its Help Desk article for specific details on how it works.

Methodology

¹ *Based on an internal A/B test by NuORDER by Lightspeed (April–June 2025) with ~65,000 buyers. 80% of buyers were given access to Order Trends, while 20% were observed as a control group. Buyers with access placed orders, resulting in a ~10.9% increase in average order value across the test group.

² Lightspeed initiated a consumer survey throughout July 2024 using third party survey vendor Medallia. Over 2,000 responses were collected amongst North America, South America, Asia, Europe, Africa, the United Kingdom and the Middle East. Respondents were required to be using point of sale software to sell retail goods.

³ Lightspeed initiated a consumer survey throughout May-June 2025  using third party survey vendor Medallia. Over 3,200 responses were collected in the United States and Canada. Respondents were required to be using point of sale software to sell retail goods.