Wholesale savvy: Why Arc’teryx wants to be the easiest brand to work with

Streamline the ordering process

This starts with your wholesale platform. If you use a user-friendly platform and then optimize it to feature your brand’s aesthetic in a pleasing way (think along the lines of a B2C eCommerce experience!), you’ll be well on your way to creating a more engaging shopping experience for buyers. It will become a lot more enjoyable to peruse your products too. For example, NuORDER supports rich product listings (virtual showrooms, video, 3D products, and more) and shoppable visuals (videos and images), to offer buyers a more immersive experience with more of the details they seek.

The next thing to consider is how easy or difficult it is for buyers to find exactly what they’re looking for on the platform. You can create groupings, for example, so merchants can order products by delivery options, style, category, availability, or other criteria. It’s also important to give buyers visibility into your stock levels so they can plan purchases and place orders at their own convenience. NuORDER offers buyers real-time visibility into stock levels so they are free to place their orders whenever and wherever they choose.

Of course, these are just the basics when it comes to streamlining the ordering process. That’s why Arc’teryx collaborated closely with their dedicated NuORDER team to achieve a series of quick wins to mark the start of a new chapter of their partnership. Some of those wins had a direct impact on the buying process, including streamlined order workflows for greater clarity, speed, and ease—and even custom dealer visibility that granted more role types the ability to access their brand portal to streamline dealers’ operations while maintaining appropriate action restrictions within their wholesale platform.

Make payment processing more convenient

High-value orders and diverse accounting systems among retailers make wholesale transactions a lot more complex than your typical B2C purchase. And because higher figures are involved, these transactions introduce various, custom payment terms that impact billing cycles, payment schedules, and payment methods. Then there are security measures to consider, along with compatibility with various accounting systems, global payments, currencies, and so much more.

But when you use the right B2B eCommerce solution, there are many things you can do to make the payment process easier for buyers.

• Offer multiple payment options, like credit card and ACH, to make checkout more convenient
• Make payment plans (like Buy Now, Pay Later) available directly on the checkout page
• Use digital wallets for security and convenience
• Pre-authorize credit cards to save time

The power of developing healthy, long-term relationships with retailers and distributors

Buyers are more likely to keep doing business with your brand long-term if they have a great customer experience, and in wholesale, a simple buying process is a definite plus. In fact, building healthy, long-term relationships is the main benefit of making it easy for retailers and distributors to work with your brand. 

Loyal customers spend more and buy more consistently. This means higher profits and predictable revenue for your business. It also opens the door to more impactful co-marketing opportunities and even exclusive partnership opportunities such as limited-edition drops, special retail-led pop-ups, prime merchandising placement (in stores and online), and more.

Long-term relationships in wholesale can also lead to greater stability during times of market turbulence, greater brand evangelism, and the ability to receive valuable feedback for product improvement based on merchants’ observations and retailers’ interactions with your loyal shoppers. It's no wonder why a mega-successful brand like Arc’teryx is taking steps to simplify their processes and nurture their relationships with retailers and distributors.