No matter how inventive, inspiring, or exciting the customer experience might be, its success will always be enhanced or limited by the state of operations behind the scenes. In a recent case study, we unpacked how the leading, premium denim brand, 7 For All Mankind, excels at delivering world-class customer experiences, thanks to their dedication to maintaining efficient, streamlined backend operations for both their B2C sales channels and wholesale partnerships. Learn more.
Much of retailers’ success can be credited to their laser-focused dedication to improving the customer experience, particularly via personalization and convenience. Still, our recent 2024 retail report, “Decoding Department Stores” revealed that many retailers name elevating the customer experience as one of their greatest challenges — operational issues are also at the top of their list. Data collected in our recent 2024 retail report reveals that some of the top inventory management challenges retailers face include a lack of clean data for forecasting, limited access to advanced or newer technology, and inventory imbalances (overstock or stockouts). It might be challenging, but it isn't an impossible pursuit. Let's examine how 7 For All Mankind's streamlined operations take their customer experiences to new heights...
About 7 For All Mankind
7 For All Mankind was launched by Michael Glasse, Peter Koral, and Jerome Dahan in the Fall of 2000, connecting style-conscious shoppers with high-quality denim designs. By uniting a love of premium goods with that affable, laidback charm denim does so well, they set out to change the landscape of denim forever. With a focus on fabric innovation, unparalleled fit, and attention to detail, 7 For All Mankind successfully redefined the market. The iconic fashion brand is currently available in 100 retail stores across four continents, and online in 18 global regions. 7 For All Mankind has been worn on everyone from Prince Harry to the Hollywood elite.
Recycle For All Mankind — Enhancing the Customer Experience
7 For All Mankind paired sustainability with customer loyalty by introducing Recycle For All Mankind. Under this initiative, they encourage customers to return their old denim pieces (in any condition, from any brand). In return, customers are rewarded with 20% off, same-day vouchers for their time and participation.
7 For All Mankind goes on to hand-sort the denim pieces into three categories: REwear, REuse, and REcycle. REwear items are sold as pre-owned goods at the brand’s 7 Revival eCommerce shop, fibers from REuse items can be incorporated into future designs, and REcycle materials can be used to create insulation material for the automotive industry, for the construction industry, and other areas beyond the world of fashion.
Streamlined Backend Operations
Unsurprisingly, 7 For All Mankind’s streamlined and efficient backend operations are the secret to their recycling program’s success. As part of the European operations, 7 For All Mankind works with the global textile waste collection network, I:CO to ensure the denim they collect from their customers can be properly collected and sorted to leading certification standards to ensure they’ll be up to par for whatever the second lives of their fibers hold. The Recycle For All Mankind Program is currently available in the following 7 For All Mankind retail stores: Amsterdam, Brussels, Geneva, Zurich, Rome, Milan, Hamburg, Frankfurt, Berlin, Paris, London - Westfield, and London - Regent Street.
When it comes to B2B sales, the iconic denim brand upholds the same level of standards. Read the 7 For All Mankind x NuORDER case study to discover how they leverage efficient operations to offer a better buying experience for their wholesale partners.
