Omnichannel wins, and here’s the data to prove it

The digital transformation from recent years has ensured brands and retailers must continue to partner closely and strategically to stay competitive. In this report, tune into data from over 7,200 global retailers and customers to learn why both brands and retailers must leverage omnichannel to win in a shifting retail landscape.

READ MORE

How Outdoor Brands Are Using Virtual Showrooms to Win the Upcoming Season

The outdoor space is making strides in technological innovation. Dive into this post to see how brands like Arc'teryx, Black Diamond, and Canada Goose use virtual showrooms to drive sales.

READ MORE

For Retailers

The latest retail news, tips, and sales strategies in a digital era.

How to Support Retailers in a Post-Pandemic World

The world is opening up, but there’s no going back to the old ways of doing business. Buyers have new expectations for this post-pandemic world and the wholesale industry has changed. Complement virtual and physical appointments with game-changing digital tools.

READ MORE

Take Our Digital Maturity Quiz

TAKE THE QUIZ

Print vs Online Line Sheets

The cost of remaining entrenched in the analog age aren’t limited to your budget. Relying on printed catalogs means your reputation takes a hit.

In the era before the Internet took over the universe, a wise man once told me that soon enough we’d be living in a fully digital age, working each day in a paperless office.

I remember thinking, “Ha! This guy is nuts. How can we live without paper?” And then I sauntered over to the printer to get my freshly printed emails for that day.

That was a little more than a decade ago, and lo and behold, we’ve entered the age of digital transformation. So why are you still undecided on using print vs online line sheets when B2B consumers are growing more technologically savvy every single day?

Print line sheets: the ROI killers

Print line sheets don’t grow on trees — well, they kind of do, but they also require a huge outlay of cash before you see one penny of ROI. From design to photography (on-location photo shoots are a budget-buster, for sure) to printing, storage and fulfillment, you’re looking at thousands of dollars spent even for the smallest wholesale manufacturer.

Tip: Brands are saving up to 90% in printing costs using online vs. print line sheets.

Print line sheets: the reputation killer

The costs to remaining staunchly analog in a digital age aren’t just physical. The hit your wholesale brand takes in terms of reputation doesn’t help your bottom line. More and more, your B2B customers are demanding a B2C experience when it’s time to make purchasing decisions. If you aren’t ready with the online assets they demand, you’re going to lose.

A 2014 report from Forrester shows that B2B buyers are driving a sea of change. More and more, these consumers want B2C-like functionality when it’s time to make a purchase.

Adapt or die

Merchants must adapt — 70 percent of those B2B consumers said they expect transparency of product availability across all channels. Using online vs. print line sheets is the first step toward meeting that demand. In addition, 32 percent of B2B buyers report that they begin their pre-purchase research online.

Tip: Use a B2B eCommerce solution that allows you to upload your inventory for live availability and integrate with your ERP/PLM to eliminate double entry.

The Forrester report also shows that B2B buyers are looking for convenience when it comes time to make a purchase. They don’t want to sift through outdated printed materials or request an updated catalog. By the time you send any updated material, they’ve moved on to your more up-to-date competitor. That’s because a whopping 77% of B2B buyers want to see your availability online.

The B2B eCommerce market is expected to be worth no less than $6.7 billion by 2020, according to recent research conducted by Frost & Sullivan. This widely reported statistic is part of the digital revolution that’s overtaking the B2B world.

What's left to debate?

So stop putting your money in a warehouse where it sits and gathers dust.

Focus on leading the way and start investing in the online experiences your customers demand, beginning with a digital line sheet. The print vs. online line sheet debate is over.

To learn more about streamlining your business and increasing sales:

Get Your "Four Reasons B2B Companies Need To Embrace eCommerce Guide" Now

Reimagine Wholesale for Your Business

GET STARTED

NuORDER Team

NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.

You may also like:

Digital Selling

Which trade show software is best for you?

Digital tools were already becoming an integral part of the wholesale business, but the global pandemic truly sped thing...

Digital Selling

What is Whiteboarding?

Whiteboarding is used by people in all industries as a creative tool that’s great for collaboration. Why are whiteboardi...

Digital Selling

Custom vs. Plug n' Play Integration with Shopify

Integrations are the cornerstone of your business. They make all of your essential software work together seamlessly to ...

Print vs Online Line Sheets

Posted by NuORDER Team on Mar 12, 2015 8:54:00 PM
NuORDER Team

In the era before the Internet took over the universe, a wise man once told me that soon enough we’d be living in a fully digital age, working each day in a paperless office.

I remember thinking, “Ha! This guy is nuts. How can we live without paper?” And then I sauntered over to the printer to get my freshly printed emails for that day.

That was a little more than a decade ago, and lo and behold, we’ve entered the age of digital transformation. So why are you still undecided on using print vs online line sheets when B2B consumers are growing more technologically savvy every single day?

Print line sheets: the ROI killers

Print line sheets don’t grow on trees — well, they kind of do, but they also require a huge outlay of cash before you see one penny of ROI. From design to photography (on-location photo shoots are a budget-buster, for sure) to printing, storage and fulfillment, you’re looking at thousands of dollars spent even for the smallest wholesale manufacturer.

Tip: Brands are saving up to 90% in printing costs using online vs. print line sheets.

Print line sheets: the reputation killer

The costs to remaining staunchly analog in a digital age aren’t just physical. The hit your wholesale brand takes in terms of reputation doesn’t help your bottom line. More and more, your B2B customers are demanding a B2C experience when it’s time to make purchasing decisions. If you aren’t ready with the online assets they demand, you’re going to lose.

A 2014 report from Forrester shows that B2B buyers are driving a sea of change. More and more, these consumers want B2C-like functionality when it’s time to make a purchase.

Adapt or die

Merchants must adapt — 70 percent of those B2B consumers said they expect transparency of product availability across all channels. Using online vs. print line sheets is the first step toward meeting that demand. In addition, 32 percent of B2B buyers report that they begin their pre-purchase research online.

Tip: Use a B2B eCommerce solution that allows you to upload your inventory for live availability and integrate with your ERP/PLM to eliminate double entry.

The Forrester report also shows that B2B buyers are looking for convenience when it comes time to make a purchase. They don’t want to sift through outdated printed materials or request an updated catalog. By the time you send any updated material, they’ve moved on to your more up-to-date competitor. That’s because a whopping 77% of B2B buyers want to see your availability online.

The B2B eCommerce market is expected to be worth no less than $6.7 billion by 2020, according to recent research conducted by Frost & Sullivan. This widely reported statistic is part of the digital revolution that’s overtaking the B2B world.

What's left to debate?

So stop putting your money in a warehouse where it sits and gathers dust.

Focus on leading the way and start investing in the online experiences your customers demand, beginning with a digital line sheet. The print vs. online line sheet debate is over.

To learn more about streamlining your business and increasing sales:

Get Your "Four Reasons B2B Companies Need To Embrace eCommerce Guide" Now

Topics: Digital Selling, Linesheets