TOMS Success Story: Increasing Customer-Generated Orders by 50% with NuORDER

With the help of NuOrder, TOMS took its wholesale business to the next level of success and enhanced the buying experience.

TOMS is an iconic footwear brand recognized around the world for its unique style and powerful business model. For every pair of shoes purchased, TOMS sends a new pair of shoes to a person in need, a phenomenon it calls One for One®.

Today, TOMS is available to more than 2,000 retailers globally and has given away over 75 million pairs of shoes across 70 countries since starting in 2006.

With its products in such high demand, TOMS wanted to speed up the ordering process by ensuring its retail partners had access to real-time inventory information. NuORDER offered TOMS a solution that could help them take their wholesale business to the next level of success.

“We were looking for a truly modern platform and a vendor that could handle the bulk of the integration. What we found with NuORDER was a mature partner with a lot of in-house knowledge.”


By implementing NuORDER, TOMS increased revenue and enhanced the buying experience:

  • Average revenue per customer increased 65% 
  • Average sales of shoes increased by 63% in 2017 vs. the same period in 2016
  • Buyers can now submit orders 24/7 with real-time inventory
  • Enhanced, personalized services for small, independent or specialty accounts

To learn more on how TOMS found success with NuORDER, click here.

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NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.