The 3D Tech That’s Taking Wholesale To The Next Level

From ideation, production, to B2B sales, 3D modeling enables brands to offer their buyers an enhanced digital experience. In this post, we'll be breaking down what 3D modeling is, how it differs from 360° Imagery, and how it can benefit your wholesale business.

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The outdoor space is making strides in technological innovation. Dive into this post to see how brands like Arc'teryx, Black Diamond, and Canada Goose use virtual showrooms to drive sales.

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The latest retail news, tips, and sales strategies in a digital era.

How to Support Retailers in a Post-Pandemic World

The world is opening up, but there’s no going back to the old ways of doing business. Buyers have new expectations for this post-pandemic world and the wholesale industry has changed. Complement virtual and physical appointments with game-changing digital tools.

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Physical Gets Digital: The New and Improved Hybrid Wholesale Model

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The 3D Tech That’s Taking Wholesale To The Next Level

Learn more about replacing physical prototypes and samples with lifelike 3D product renderings that give buyers the ability to explore products from all angles.

From ideation, production, to B2B sales, 3D modeling enables brands to offer their buyers an enhanced digital experience. In this post, we'll be breaking down what 3D modeling is, how it differs from 360° Imagery, and how it can benefit your wholesale business.

The Move To A Digital Process

From ideation to distribution, the wholesale process is being digitized from beginning to end. With 3D modeling, that beginning step of that process can now be digitized with many great benefits.

So, why is the industry leaning towards 3D modeling?

  • One-off samples are costly to produce and ship
  • The process of concept to sales in-store is being streamlined
  • Implementing more sustainable business practices wherever possible
  • Cost - reduces photography costs and set-up time

What is 3D Modeling?

3D modeling enables brands to use software to create computer-generated renderings of products. These images can be zoomed in and rotated by any angle. There are no size limitations when creating renderings, for those odd or larger products that would be difficult to photograph via 360° imagery.

When it comes to sustainability and practicality, 3D modeling removes the need to create a physical sample or prototype ahead of assessing the product's demand.

Blog_3DProduct_inbody_3D-1

3D Renderings vs 360° Imagery

You might be thinking, how does 360° Imagery compare to 3D renderings? Well, when it comes to ease of implementation, functionality, and user interaction, 3D renderings have the upper hand in several areas.

First and foremost, 360° Imagery requires that physical samples or prototypes be made. With the growing footprint of manufacturing within the wholesale and retail space, creating and shipping numerous samples quickly becomes a costly expenditure for the environment.

3D alleviates these pressures by providing in-depth and highly accurate renderings that reduce waste, save time, and save money.

360° Imagery is also restricted to products of a certain size or shape that must be able to fit on a turntable. As we mentioned earlier, 3D has no size limitations, allowing for free creative ideation without the restrictions.

For buyers, 360 also limits the view to a single axis instead of 3D's limitless angles and zoom-in capabilities.

Blog_3DProduct_inbody_360So, what can 3D do for your wholesale business?

3D enables:

  • An immersive and engaging buyer shopping experience from all angles
  • Upgraded visuals on your B2B homepage via interactive 3D widgets
  • 3D Showrooms that mimic the experience of "real" showrooms
  • A streamlined production process that reduces costs of physical product photography and samples

Ready to bring your wholesale business to the next level? Learn more about 3D products by speaking with our B2B experts today, or by clicking below.

Learn more about 3D products today.

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NuORDER Team

NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.

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The 3D Tech That’s Taking Wholesale To The Next Level

Posted by NuORDER Team on Oct 28, 2021 6:30:00 AM
NuORDER Team

From ideation, production, to B2B sales, 3D modeling enables brands to offer their buyers an enhanced digital experience. In this post, we'll be breaking down what 3D modeling is, how it differs from 360° Imagery, and how it can benefit your wholesale business.

The Move To A Digital Process

From ideation to distribution, the wholesale process is being digitized from beginning to end. With 3D modeling, that beginning step of that process can now be digitized with many great benefits.

So, why is the industry leaning towards 3D modeling?

  • One-off samples are costly to produce and ship
  • The process of concept to sales in-store is being streamlined
  • Implementing more sustainable business practices wherever possible
  • Cost - reduces photography costs and set-up time

What is 3D Modeling?

3D modeling enables brands to use software to create computer-generated renderings of products. These images can be zoomed in and rotated by any angle. There are no size limitations when creating renderings, for those odd or larger products that would be difficult to photograph via 360° imagery.

When it comes to sustainability and practicality, 3D modeling removes the need to create a physical sample or prototype ahead of assessing the product's demand.

Blog_3DProduct_inbody_3D-1

3D Renderings vs 360° Imagery

You might be thinking, how does 360° Imagery compare to 3D renderings? Well, when it comes to ease of implementation, functionality, and user interaction, 3D renderings have the upper hand in several areas.

First and foremost, 360° Imagery requires that physical samples or prototypes be made. With the growing footprint of manufacturing within the wholesale and retail space, creating and shipping numerous samples quickly becomes a costly expenditure for the environment.

3D alleviates these pressures by providing in-depth and highly accurate renderings that reduce waste, save time, and save money.

360° Imagery is also restricted to products of a certain size or shape that must be able to fit on a turntable. As we mentioned earlier, 3D has no size limitations, allowing for free creative ideation without the restrictions.

For buyers, 360 also limits the view to a single axis instead of 3D's limitless angles and zoom-in capabilities.

Blog_3DProduct_inbody_360So, what can 3D do for your wholesale business?

3D enables:

  • An immersive and engaging buyer shopping experience from all angles
  • Upgraded visuals on your B2B homepage via interactive 3D widgets
  • 3D Showrooms that mimic the experience of "real" showrooms
  • A streamlined production process that reduces costs of physical product photography and samples

Ready to bring your wholesale business to the next level? Learn more about 3D products by speaking with our B2B experts today, or by clicking below.

Topics: Wholesale Tips, Current Events