Virtual Showroom Inspo Guide Vol. 1

Over the last year, we've seen Virtual Showrooms evolve into an essential aspect of running a modern-day wholesale business. In this post, view real brand examples from our Virtual Showroom Inspo Guide featuring Jonathan Simkhai, PatBO, and Nobis.

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How The Outdoor Apparel Industry is Becoming a Leader in Fashion

Outdoor apparel brands are doing some things right to meet consumers’ needs that may have little to do with pure functionality. This article will offer a quick look at three of the reasons why outdoor apparel is leading in the fashion world.

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For Retailers

The latest retail news, tips, and sales strategies in a digital era.

The Sell-Through Strategies of Fashion's Top Retailers

To improve wholesale sell-through, look no further than the views of the top retailers themselves. Execute a highly-targeted wholesale campaign, leveraging the power of B2B e-commerce and the buying strategies of the top retail minds at Highsnobiety, Nordstrom and Intermix. 

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Master Virtual Selling: Enroll In The Nu Rules of Wholesale Course

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Report: The Art of Data-Driven Personalized Selling

Dive into our latest report on data-driven, personalized selling with NuORDER.

Our latest report The Art of Personalized Selling breaks down how brands are leveraging valuable data to sell better. From personalized in-person appointments to creating and sharing linesheets, learn how brands are integrating technology with tried and true business practices to improve sales. 

We surveyed 99 wholesale executives on the topic of data and personalization to better understand how brands are selling their products. Beginning in December 2019 and concluding in late 2020, this report provides a valuable look at how brands were and still are using data to drive their businesses. 

Here's what we learned:

inpersonRead The Report

Read below for a preview of the topics covered:

The future of in-person sales appointments

73% of respondents stated that in-person appointments are a key driver for wholesale orders with retailers. However, these meetings are blending together digital with physical, with respondents strongly preferring B2B eCommerce platforms and email as the best way to share product catalogs and linesheets.

The benefits of modern-day B2B solutions are not to be ignored and their widespread adoption points to a meaningful transformation in the wholesale buying process for brands and retailers.

A few reasons why:

  • Ease-of-use: B2B solutions streamline the creation of linesheets, ordering, and checkouts.
  • Flexibility: Adjust visibility for specific products across your brand portal for specific buyers.
  • Customizability: Create and share personalized linesheets and catalogs in a timely manner.

43

 

Personalization is key in meeting buyer expectations

74% of brands believe that personalization is essential to the buyer. Static linesheets, digital or analog, don't give brands the customizability of more advanced B2B solutions. Despite many reporting personalization as being so essential, they were unable to due to lacking the right tools or having enough time to do so. 

For Menswear brand Mizzen + Main, they were able to find a solution in the Whiteboard tool. The tool enabled their team to collaboratively generate customized catalogs for retail buyers in much more timely manner than PowerPoint presentations or static PDFs. 

Report_DataPersonalization-01

How and where to find data that reveals buyer interest

Data is driving these brand's personalization efforts. What types of data are they looking for?

  • Previous order history
  • Retail sell-through data
  • Buyer Activity (email, social media, etc.)

Without the right tools, compiling data can be tedious. B2B eCommerce platforms allow for a streamlined look into best sellers, cancelled product history, and understanding buyer purchasing trends. With 73% reporting data as influencing recommendations frequently or all the time, the rise in the adoption of B2B tools is no surprise.

data reccomendationConclusion 

There's no question that data-driven selling is becoming more and more critical for running a wholesale business today. When combined with the tried and true methods of meaningful partnerships, intuition, and technological advancements, brands are able to maintain a competitive edge while also freeing up valuable time to develop their creative vision.

If you're looking to implement your own data-driven sales strategies for your wholesale business, read our full report on Data Personalization here or click the banner below.

Reimagine Wholesale for Your Business

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NuORDER Team

NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.

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Report: The Art of Data-Driven Personalized Selling

Posted by NuORDER Team on Mar 9, 2021 1:54:48 PM
NuORDER Team

Our latest report The Art of Personalized Selling breaks down how brands are leveraging valuable data to sell better. From personalized in-person appointments to creating and sharing linesheets, learn how brands are integrating technology with tried and true business practices to improve sales. 

We surveyed 99 wholesale executives on the topic of data and personalization to better understand how brands are selling their products. Beginning in December 2019 and concluding in late 2020, this report provides a valuable look at how brands were and still are using data to drive their businesses. 

Here's what we learned:

inpersonRead The Report

Read below for a preview of the topics covered:

The future of in-person sales appointments

73% of respondents stated that in-person appointments are a key driver for wholesale orders with retailers. However, these meetings are blending together digital with physical, with respondents strongly preferring B2B eCommerce platforms and email as the best way to share product catalogs and linesheets.

The benefits of modern-day B2B solutions are not to be ignored and their widespread adoption points to a meaningful transformation in the wholesale buying process for brands and retailers.

A few reasons why:

  • Ease-of-use: B2B solutions streamline the creation of linesheets, ordering, and checkouts.
  • Flexibility: Adjust visibility for specific products across your brand portal for specific buyers.
  • Customizability: Create and share personalized linesheets and catalogs in a timely manner.

43

 

Personalization is key in meeting buyer expectations

74% of brands believe that personalization is essential to the buyer. Static linesheets, digital or analog, don't give brands the customizability of more advanced B2B solutions. Despite many reporting personalization as being so essential, they were unable to due to lacking the right tools or having enough time to do so. 

For Menswear brand Mizzen + Main, they were able to find a solution in the Whiteboard tool. The tool enabled their team to collaboratively generate customized catalogs for retail buyers in much more timely manner than PowerPoint presentations or static PDFs. 

Report_DataPersonalization-01

How and where to find data that reveals buyer interest

Data is driving these brand's personalization efforts. What types of data are they looking for?

  • Previous order history
  • Retail sell-through data
  • Buyer Activity (email, social media, etc.)

Without the right tools, compiling data can be tedious. B2B eCommerce platforms allow for a streamlined look into best sellers, cancelled product history, and understanding buyer purchasing trends. With 73% reporting data as influencing recommendations frequently or all the time, the rise in the adoption of B2B tools is no surprise.

data reccomendationConclusion 

There's no question that data-driven selling is becoming more and more critical for running a wholesale business today. When combined with the tried and true methods of meaningful partnerships, intuition, and technological advancements, brands are able to maintain a competitive edge while also freeing up valuable time to develop their creative vision.

If you're looking to implement your own data-driven sales strategies for your wholesale business, read our full report on Data Personalization here or click the banner below.

Topics: Wholesale Tips