3 Tips You Shouldn’t Miss From Our Top Sales Webinars

NuORDER has run over 200 webinars in the past 12 months partnering with top performers in the fashion industry to share best practices, tips, industry reaction to current events, and future projections. While many of these webinars are public, some are only available to our valued clientele whom we provide with ongoing eLearning support and resources. 

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How Outdoor Brands Are Using Virtual Showrooms to Win the Upcoming Season

The outdoor space is making strides in technological innovation. Dive into this post to see how brands like Arc'teryx, Black Diamond, and Canada Goose use virtual showrooms to drive sales.

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For Retailers

The latest retail news, tips, and sales strategies in a digital era.

How to Support Retailers in a Post-Pandemic World

The world is opening up, but there’s no going back to the old ways of doing business. Buyers have new expectations for this post-pandemic world and the wholesale industry has changed. Complement virtual and physical appointments with game-changing digital tools.

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Physical Gets Digital: The New and Improved Hybrid Wholesale Model

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Report: The Art of Data-Driven Personalized Selling

Dive into our latest report on data-driven, personalized selling with NuORDER.

Our latest report The Art of Personalized Selling breaks down how brands are leveraging valuable data to sell better. From personalized in-person appointments to creating and sharing linesheets, learn how brands are integrating technology with tried and true business practices to improve sales. 

We surveyed 99 wholesale executives on the topic of data and personalization to better understand how brands are selling their products. Beginning in December 2019 and concluding in late 2020, this report provides a valuable look at how brands were and still are using data to drive their businesses. 

Here's what we learned:

inpersonRead The Report

Read below for a preview of the topics covered:

The future of in-person sales appointments

73% of respondents stated that in-person appointments are a key driver for wholesale orders with retailers. However, these meetings are blending together digital with physical, with respondents strongly preferring B2B eCommerce platforms and email as the best way to share product catalogs and linesheets.

The benefits of modern-day B2B solutions are not to be ignored and their widespread adoption points to a meaningful transformation in the wholesale buying process for brands and retailers.

A few reasons why:

  • Ease-of-use: B2B solutions streamline the creation of linesheets, ordering, and checkouts.
  • Flexibility: Adjust visibility for specific products across your brand portal for specific buyers.
  • Customizability: Create and share personalized linesheets and catalogs in a timely manner.

43

 

Personalization is key in meeting buyer expectations

74% of brands believe that personalization is essential to the buyer. Static linesheets, digital or analog, don't give brands the customizability of more advanced B2B solutions. Despite many reporting personalization as being so essential, they were unable to due to lacking the right tools or having enough time to do so. 

For Menswear brand Mizzen + Main, they were able to find a solution in the Whiteboard tool. The tool enabled their team to collaboratively generate customized catalogs for retail buyers in much more timely manner than PowerPoint presentations or static PDFs. 

Report_DataPersonalization-01

How and where to find data that reveals buyer interest

Data is driving these brand's personalization efforts. What types of data are they looking for?

  • Previous order history
  • Retail sell-through data
  • Buyer Activity (email, social media, etc.)

Without the right tools, compiling data can be tedious. B2B eCommerce platforms allow for a streamlined look into best sellers, cancelled product history, and understanding buyer purchasing trends. With 73% reporting data as influencing recommendations frequently or all the time, the rise in the adoption of B2B tools is no surprise.

data reccomendationConclusion 

There's no question that data-driven selling is becoming more and more critical for running a wholesale business today. When combined with the tried and true methods of meaningful partnerships, intuition, and technological advancements, brands are able to maintain a competitive edge while also freeing up valuable time to develop their creative vision.

If you're looking to implement your own data-driven sales strategies for your wholesale business, read our full report on Data Personalization here or click the banner below.

Reimagine Wholesale for Your Business

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NuORDER Team

NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.

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Report: The Art of Data-Driven Personalized Selling

Posted by NuORDER Team on Mar 9, 2021 1:54:48 PM
NuORDER Team

Our latest report The Art of Personalized Selling breaks down how brands are leveraging valuable data to sell better. From personalized in-person appointments to creating and sharing linesheets, learn how brands are integrating technology with tried and true business practices to improve sales. 

We surveyed 99 wholesale executives on the topic of data and personalization to better understand how brands are selling their products. Beginning in December 2019 and concluding in late 2020, this report provides a valuable look at how brands were and still are using data to drive their businesses. 

Here's what we learned:

inpersonRead The Report

Read below for a preview of the topics covered:

The future of in-person sales appointments

73% of respondents stated that in-person appointments are a key driver for wholesale orders with retailers. However, these meetings are blending together digital with physical, with respondents strongly preferring B2B eCommerce platforms and email as the best way to share product catalogs and linesheets.

The benefits of modern-day B2B solutions are not to be ignored and their widespread adoption points to a meaningful transformation in the wholesale buying process for brands and retailers.

A few reasons why:

  • Ease-of-use: B2B solutions streamline the creation of linesheets, ordering, and checkouts.
  • Flexibility: Adjust visibility for specific products across your brand portal for specific buyers.
  • Customizability: Create and share personalized linesheets and catalogs in a timely manner.

43

 

Personalization is key in meeting buyer expectations

74% of brands believe that personalization is essential to the buyer. Static linesheets, digital or analog, don't give brands the customizability of more advanced B2B solutions. Despite many reporting personalization as being so essential, they were unable to due to lacking the right tools or having enough time to do so. 

For Menswear brand Mizzen + Main, they were able to find a solution in the Whiteboard tool. The tool enabled their team to collaboratively generate customized catalogs for retail buyers in much more timely manner than PowerPoint presentations or static PDFs. 

Report_DataPersonalization-01

How and where to find data that reveals buyer interest

Data is driving these brand's personalization efforts. What types of data are they looking for?

  • Previous order history
  • Retail sell-through data
  • Buyer Activity (email, social media, etc.)

Without the right tools, compiling data can be tedious. B2B eCommerce platforms allow for a streamlined look into best sellers, cancelled product history, and understanding buyer purchasing trends. With 73% reporting data as influencing recommendations frequently or all the time, the rise in the adoption of B2B tools is no surprise.

data reccomendationConclusion 

There's no question that data-driven selling is becoming more and more critical for running a wholesale business today. When combined with the tried and true methods of meaningful partnerships, intuition, and technological advancements, brands are able to maintain a competitive edge while also freeing up valuable time to develop their creative vision.

If you're looking to implement your own data-driven sales strategies for your wholesale business, read our full report on Data Personalization here or click the banner below.

Topics: Wholesale Tips