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Beyond order-taking: Notes from Pitti Uomo 109

A few reflections from Florence on the conversations, connections, and energy shaping today’s menswear landscape.

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Pitti Immagine Uomo remains one of the most important international platforms for menswear, bringing together brands, buyers, retailers, and industry leaders from across the globe. More than a trade show, Pitti continues to act as a key meeting point for relationship-building, market alignment, and long-term business conversations.

Across the show, conversations moved well beyond order-taking, toward broader alignment on positioning, assortments, and long-term strategy.

For NuORDER by Lightspeed, this edition was centered on strengthening relationships with our existing client community and reconnecting in person with partners navigating an increasingly complex wholesale landscape.

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“Attending Pitti Immagine Uomo was a reminder of why this show remains such an important anchor for the global menswear industry — and for our client community. This trip was first and foremost about connection.”

—The NuORDER team

With teams active across Europe, we stay close to our clients and the markets they operate in. Across several days at the Fortezza da Basso, discussions focused on priorities for upcoming seasons, operational efficiency, and how digital wholesale — when built around people — continues to support smarter, more connected buying. As wholesale becomes more global and fragmented, these moments of in-person alignment are becoming even more valuable.

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“Meeting clients in person allows us to listen closely to their priorities and align on how we can continue to support their growth in a market that’s becoming increasingly complex."

—The NuORDER team

As part of the week, we hosted a dedicated NuORDER moment to bring our community together — an opportunity to continue conversations beyond the show floor and reinforce the idea that technology works best when it extends human connection.

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Overall, Pitti Uomo once again confirmed the value of in-person moments in building trust, alignment, and long-term partnerships. We return from Florence focused, aligned with our clients, and committed to supporting the next phase of wholesale transformation.

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