The 3D Tech That’s Taking Wholesale To The Next Level

From ideation, production, to B2B sales, 3D modeling enables brands to offer their buyers an enhanced digital experience. In this post, we'll be breaking down what 3D modeling is, how it differs from 360° Imagery, and how it can benefit your wholesale business.

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How Outdoor Brands Are Using Virtual Showrooms to Win the Upcoming Season

The outdoor space is making strides in technological innovation. Dive into this post to see how brands like Arc'teryx, Black Diamond, and Canada Goose use virtual showrooms to drive sales.

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For Retailers

The latest retail news, tips, and sales strategies in a digital era.

How to Support Retailers in a Post-Pandemic World

The world is opening up, but there’s no going back to the old ways of doing business. Buyers have new expectations for this post-pandemic world and the wholesale industry has changed. Complement virtual and physical appointments with game-changing digital tools.

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Physical Gets Digital: The New and Improved Hybrid Wholesale Model

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How Your B2B Platform Can Drive ROI After Trade Shows

Trade show season is hectic, and oftentimes the follow-up is more stressful than the show itself. Read 3 ways your B2B platform can help increase sales.

Trade show season can be hectic, and oftentimes the follow-up can be more stressful than the trade show itself. You’ve showcased your collections, met with buyers, took detailed notes, built custom orders and just like that, the day is over and it’s time to take down your booth. You had great meetings, but how can you turn those meetings into numbers? How can you take the conversations you had over the finish line, converting draft orders into actual sales?

Here are three ways your B2B platform can help you increase sales after trade shows:

Immediate Follow-Up

The most effective way to keep a potential client engaged is to continue the conversation. After the day is done and the booths have cleared, spend a few minutes sending follow-up messages to each of the buyers you spoke with to ensure your brand stays top of mind. Use your portal to send a personalized email recapping your conversation, along the notes you took throughout your meeting. Your potential customers' inboxes are crowded, so be sure you include one or two details from your conversation so your buyer can easily recall your exchange. If you were able to create a draft order with your buyer, include this in your email with a one-click link to order.

Upsell with Personalized Recommendations

Once you’ve sent over the notes and draft order you completed with your buyer, spend some time analyzing the products they chose. Are there any gaps in their order? Did they miss any key products? Use your reporting tool to see how your products performed over the trade show season, and share that insight with your buyers. Identify which accounts are missing out on best sellers, items low in stock and key product trends. Wholesale selling is all about showing you truly understand the customer’s business. Build a personalized linesheet and let retailers know why these products will perform well in their store, and how they work with the current order in place.

Drive Larger Orders with Visual Merchandising

Capture more buying by showing how products work together as a collection vs. individual pieces. Build merchandised assortments to demonstrate how your products can be paired together or mixed and matched to help retailers understand how your collection works. Not only does this give retailers inspiration on how to merchandise their products online and in-store, but it allows you sell deeper into your collections. You can also help your buyers strategically plan their orders by presenting good, better, and best options. Merchandise bundles with pre--sizing and budgets all in one place so buyers can visualize their choices and pick the one that works for them.

Tip: when you present 3 options, buyers naturally gravitate towards the middle option. This is a great tool for upselling buyers to a larger bundle.

Want to learn how else your B2B platform can enhance your post-trade show experience? Speak with one of our sales reps today.

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NuORDER Team

NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.

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How Your B2B Platform Can Drive ROI After Trade Shows

Posted by NuORDER Team on Oct 22, 2018 1:29:27 PM
NuORDER Team

Trade show season can be hectic, and oftentimes the follow-up can be more stressful than the trade show itself. You’ve showcased your collections, met with buyers, took detailed notes, built custom orders and just like that, the day is over and it’s time to take down your booth. You had great meetings, but how can you turn those meetings into numbers? How can you take the conversations you had over the finish line, converting draft orders into actual sales?

Here are three ways your B2B platform can help you increase sales after trade shows:

Immediate Follow-Up

The most effective way to keep a potential client engaged is to continue the conversation. After the day is done and the booths have cleared, spend a few minutes sending follow-up messages to each of the buyers you spoke with to ensure your brand stays top of mind. Use your portal to send a personalized email recapping your conversation, along the notes you took throughout your meeting. Your potential customers' inboxes are crowded, so be sure you include one or two details from your conversation so your buyer can easily recall your exchange. If you were able to create a draft order with your buyer, include this in your email with a one-click link to order.

Upsell with Personalized Recommendations

Once you’ve sent over the notes and draft order you completed with your buyer, spend some time analyzing the products they chose. Are there any gaps in their order? Did they miss any key products? Use your reporting tool to see how your products performed over the trade show season, and share that insight with your buyers. Identify which accounts are missing out on best sellers, items low in stock and key product trends. Wholesale selling is all about showing you truly understand the customer’s business. Build a personalized linesheet and let retailers know why these products will perform well in their store, and how they work with the current order in place.

Drive Larger Orders with Visual Merchandising

Capture more buying by showing how products work together as a collection vs. individual pieces. Build merchandised assortments to demonstrate how your products can be paired together or mixed and matched to help retailers understand how your collection works. Not only does this give retailers inspiration on how to merchandise their products online and in-store, but it allows you sell deeper into your collections. You can also help your buyers strategically plan their orders by presenting good, better, and best options. Merchandise bundles with pre--sizing and budgets all in one place so buyers can visualize their choices and pick the one that works for them.

Tip: when you present 3 options, buyers naturally gravitate towards the middle option. This is a great tool for upselling buyers to a larger bundle.

Want to learn how else your B2B platform can enhance your post-trade show experience? Speak with one of our sales reps today.

Topics: b2b sales, sales tips, Trade Shows