--- title: "Data trends report: Wholesale at a glance" description: "Our new data report outlines key areas of interest for today's wholesale brands: supply chain pressures, the new retail climate, and hybrid shopping." image: https://blog.nuorder.com/hubfs/Blog_DataTrendReport_Hero.jpg --- [![Your Logo](https://blog.nuorder.com/hubfs/blog_Theme_2025/logo.svg)](https://nuorder.com) ![Menu](https://blog.nuorder.com/hubfs/blog_Theme_2025/icons/menu.png) - Solutions - [Brand](https://www.nuorder.com/wholesale/) - [Department Stores](https://www.nuorder.com/assortments/) - [Specialty Retailers](https://www.nuorder.com/wholesale-buying/) - [⏩ **Watch on demand** Winning in Wholesale: Closing the Tech Gap](https://go.nuorder.com/winning-wholesale-closing-the-tech-gap?utm_campaign=Winning+in+wholesale&utm_medium=display&utm_source=www&utm_content=blog+nav) - Products - [Wholesale](https://www.nuorder.com/wholesale) - [eCommerce](https://www.nuorder.com/wholesale/ecommerce/) - [Advanced Sales Tools](https://www.nuorder.com/wholesale/advanced-sales-tools/) - [Order Management](https://www.nuorder.com/wholesale/order-management/) - [Flexible Configurations](https://www.nuorder.com/wholesale/flexible-configurations/) - [Integrated Payments](https://www.nuorder.com/wholesale/integrated-payments/) - [Actionable Insights](https://www.nuorder.com/wholesale/actionable-insights/) - [Assortments](https://www.nuorder.com/assortments/) - [For Brands](https://www.nuorder.com/assortments/brands/) - [For Retailers](https://www.nuorder.com/assortments/retailers/) - [Point of Sale](https://www.lightspeedhq.com/pos/retail/) - [📖 **Get the Guide ** The Death of Disconnected Wholesale: Learn how wholesale has become more connected](https://go.nuorder.com/death-of-disconnected-wholesale-guide) - Resources - Resource Library - [Case Studies](https://www.nuorder.com/resources-archive/#filter-case-study) - [Blog](https://blog.nuorder.com/) - [Knowledge Base](https://helpdesk.nuorder.com/hc/en-us/) - [Learning & Support](https://learning-support.nuorder.com/) - [📖 **NEW!** State of B2B eCommerce 2026: Wholesale Reengineered](https://go.nuorder.com/report-state-b2b-ecommerce-2026-wholesale-reengineered?utm_campaign=2026+b2b+report&utm_medium=display&utm_source=www&utm_content=blog+nav) Log In Get Started Blog home B2B eCommerce Blog eCommerce tools All topics ![](https://blog.nuorder.com/hubfs/blog_Theme_2025/icons/search.png) ## Blog menu Blog home B2B eCommerce Blog eCommerce tools All topics ![](https://blog.nuorder.com/hubfs/blog_Theme_2025/icons/search.png) [ Data ](https://6465908.hs-sites.com/topic?slug=data&page=1) # Data trends report: Wholesale at a glance Our new data report outlines key areas of interest for today's wholesale brands: supply chain pressures, the new retail climate, and hybrid shopping. ![banner_image](https://blog.nuorder.com/hubfs/Blog_DataTrendReport_Hero.jpg) ### Discover a better way to run your wholesale [ Talk to our team ** ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLK26dqakqd%2FGfw8YDOhem1QoEDs7VL9UzC6foJig7hO%2F3kMQMzp6USlKsEZ0IQmM2cqePGYwdQdBbg0KKDZIYwtr9sHcIcTbPgU%2B1wL4NHySGVMsBNQto4jeX9wTIyGoUaoCoY5wHNN%2Fhyhvf03FkXxUfLOcLH18Mom%2FBxUrQ%2Bi&portalId=6465908) It is more important now than ever to make data-driven decisions for your business. In this article, we’re highlighting key occurrences in the fashion industry, what we’ve learned from pivots made to adjust to new environments, and the data you need to continue making smart business decisions of your own while the industry is in flux. #### Overcoming supply chain pressures ![Blog_DataTrendReport_Body1 (1)](https://blog.nuorder.com/hs-fs/hubfs/Blog_DataTrendReport_Body1%20(1).jpg?width=1600&name=Blog_DataTrendReport_Body1%20(1).jpg) We've all seen supply chain pressures grow exponentially over the past year.  However, many of our industry's current logistical issues have roots that go back long before the present day. But today's brands can no longer run successful businesses without a game plan to overcome these challeges. Now, it's all about streamlining lead times, optimizing inventory flow, and anticipating demand. This trend is expected to continue, making the digitization of supply chains an essential aspect of maintaining a wholesale business. > “It has been difficult to plan inventory flow with much precision... We do not expect those conditions to change any time soon.” > > [*ERIC NORDSTROM, CHIEF EXECUTIVE, NORDSTROM*](https://cdn.businessoffashion.com/reports/The_State_of_Fashion_2022.pdf?int_campaign=sof22_02122021&int_content=cta_1&int_medium=article_embed_asset&int_source=onsite_marketing) #### What's the data saying about retail today? It's all about providing customers with the right experience, in-person and online. Instore experiences are becoming more and more focused on personalization and maintaining inventory of the right size and product. For [Cidade Jardim, a Brazilian retailer](https://cdn.businessoffashion.com/reports/The_State_of_Fashion_2022.pdf?int_campaign=sof22_02122021&int_content=cta_1&int_medium=article_embed_asset&int_source=onsite_marketing) with tenants like Louis Vuitton and Christian Dior, they have gone the route of presenting their latest products to customers while offering exclusive lunches and dinners.  ##### A growing preference for shopping digital + in-store Retailers are melding their online and in-person shopping experiences by offering products from brands that can be purchased through both sales points. Having the ability to stock products in a central location for both online shoppers and delivery to retail stores reduces logistical challenges while enabling customers to easily access the merchandise they want. #### How eCommerce fits into today's retail experience ![Blog_DataTrendReport_Body2 (1)](https://blog.nuorder.com/hs-fs/hubfs/Blog_DataTrendReport_Body2%20(1).jpg?width=1600&name=Blog_DataTrendReport_Body2%20(1).jpg)Over the past two years, businesses have accelerated their efforts to go digital to accommodate for life under the pandemic. But this doesn't just stop at B2C transactions. [**Nearly two-thirds (65 percent) of B2B companies across industry sectors now offer e-commerce capabilities**, defined as fully executing a sales transaction online. This is up from** 53 percent in early 2021**.](https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/busting-the-five-biggest-b2b-e-commerce-myths?cid=other-eml-alt-mip-mck&hdpid=36491ca0-3b89-4b38-ab9c-5e83948b6f73&hctky=11899775&hlkid=fd64bfffef3b4b21a03606e60e465d6f) So not only are B2C transactions deepening hybrid experiences but so are B2B companies.  What does this mean for brands, and how can brands leverage this info to grow their wholesale business? ### The Data Behind Digital Selling Today We've gathered data from our platform into our new [Data Trends Report: Wholesale at a Glance](https://go.nuorder.com/2022-at-a-glance), where you can find highlights about the shifts in B2B eCommerce, and ultimately be better informed about digital selling in 2022 and beyond. In this report, you will see buyer activity in our platform and how it has changed from pre-pandemic to present. We track key metrics such as average order value, prebook orders vs ATS sales, and more so that you can strategize with data backed insights. [Download your free copy here](https://go.nuorder.com/2022-at-a-glance) or by clicking the button below. Share article [![](https://blog.nuorder.com/hubfs/blog_Theme_2025/icons/social%20media/in.png)](https://www.instagram.com/nuorder/) [![](https://blog.nuorder.com/hubfs/blog_Theme_2025/icons_dev/social%20media/instagram.svg)](https://www.instagram.com/nuorder/) [![](https://blog.nuorder.com/hubfs/blog_Theme_2025/icons/social%20media/f.png)](https://www.facebook.com/NuORDERwholesale/) [![](https://blog.nuorder.com/hubfs/blog_Theme_2025/icons/social%20media/mail.png)](mailto:heroes@nuorder.com) Inside this post ![](https://blog.nuorder.com/hubfs/blog_Theme_2025/icons/arrows/prompt_suggestion.png) ![](https://blog.nuorder.com/hubfs/blog_Theme_2025/icons/format_list_bulleted.png) ## Related articles [data](https://6465908.hs-sites.com/topic?slug=data&page=1) #### [ The retailer checklist: 5 ways to win with wholesale ](https://blog.nuorder.com/the-retailer-checklist-5-ways-to-win-with-wholesale) [data](https://6465908.hs-sites.com/topic?slug=data&page=1) #### [ Order Trends: Introducing a powerful new tool for deeper insights to elevate wholesale buys ](https://blog.nuorder.com/order-trends-introducing-a-powerful-new-tool-for-deeper-insights-to-elevate-wholesale-buys) [data](https://6465908.hs-sites.com/topic?slug=data&page=1) #### [ The power of focusing on long-term results in times of uncertainty and change ](https://blog.nuorder.com/the-power-of-focusing-on-long-term-results-in-times-of-uncertainty-and-change) [data](https://6465908.hs-sites.com/topic?slug=data&page=1) #### [ Lightspeed NuORDER: Meet the new generation of our wholesale network ](https://blog.nuorder.com/lightspeed-nuorder-meet-the-new-generation-of-our-wholesale-network) ## Get on the list Wholesale tips and industry news you can’t miss, delivered weekly ![](https://blog.nuorder.com/hubfs/blog_Theme_2025/home/subscription.png) ### Are you ready to *transform* your wholesale business? See how NuORDER by Lightspeed can help you reach new heights. [ Talk to an expert ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKTDTbBempP%2BRIjgS9pAHdxVMcaOeuSCue926M3eS2Rv%2BdhlcAIirVFnV1lTIGUbsza0Fi2DJZGmb5f94C0BOHDgW4mgifcbgw8devaI11srUFx5DCBpB0Lg4jOVK9Tv6D5DWpy68tMh6%2BJiSpfUiu6tmeWXBL5FV79tyUkVbdm&portalId=6465908) ![Footer Logo](https://blog.nuorder.com/hubfs/blog_Theme_2025/footer_logo.svg) Demo request Log in - Network - [Exclusive Retailers](https://www.nuorder.com/exclusive-retailers) - [Partner Program](https://www.nuorder.com/partners/) - [Resources ](https://www.nuorder.com/resources-archive/) - [Content Library](https://www.nuorder.com/resources-archive/) - [Blog](https://blog.nuorder.com/) - [Case Studies](https://www.nuorder.com/resources-archive/#filter-case-studies) - [eBooks & Guides](https://www.nuorder.com/resources-archive/#filter-ebooks) - [Webinars](https://www.nuorder.com/resources-archive/#filter-webinars) - [Learning & Support](https://learning-support.nuorder.com/) - [Knowledge Base](https://helpdesk.nuorder.com/hc/en-us/) - Company - [About Us](https://www.nuorder.com/about-us/) - [Careers](https://www.lightspeedhq.com/careers/) - [Contact Us](https://www.nuorder.com/contactus/) - [Privacy Policy](https://www.lightspeedhq.com/legal/privacy-policy/) - [Terms & Conditions](https://www.nuorder.com/terms-and-conditions/) Get the latest wholesale tips and industry news from our blog delivered to your inbox. @2025 NuORDER Inc. All Rights Reserved ![Footer Logo](https://blog.nuorder.com/hubfs/blog_Theme_2025/footer_logo.svg) - [Resources ](https://www.nuorder.com/resources-archive/) - [Content Library](https://www.nuorder.com/resources-archive/) - [Blog](https://blog.nuorder.com/) - [Case Studies](https://www.nuorder.com/resources-archive/#filter-case-studies) - [eBooks & Guides](https://www.nuorder.com/resources-archive/#filter-ebooks) - [Webinars](https://www.nuorder.com/resources-archive/#filter-webinars) - [Learning & Support](https://learning-support.nuorder.com/) - [Knowledge Base](https://helpdesk.nuorder.com/hc/en-us/) - Network - [Exclusive Retailers](https://www.nuorder.com/exclusive-retailers) - [Partner Program](https://www.nuorder.com/partners/) - Company - [About Us](https://www.nuorder.com/about-us/) - [Careers](https://www.lightspeedhq.com/careers/) - [Contact Us](https://www.nuorder.com/contactus/) - [Privacy Policy](https://www.lightspeedhq.com/legal/privacy-policy/) - [Terms & Conditions](https://www.nuorder.com/terms-and-conditions/) Demo request Log in Get the latest wholesale tips and industry news from our blog delivered to your inbox. @2025 NuORDER Inc. All Rights Reserved