The Digital Maturity Quiz For Brands

At this point, you probably know the importance of embracing a digitally mature approach for your wholesale business. Without the right digital tools and strategy, brands can struggle to fully maximize sales. Take our 5-minute quiz and find out if you're a digital pro and where you still have room to grow.

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How Outdoor Brands Are Using Virtual Showrooms to Win the Upcoming Season

The outdoor space is making strides in technological innovation. Dive into this post to see how brands like Arc'teryx, Black Diamond, and Canada Goose use virtual showrooms to drive sales.

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For Retailers

The latest retail news, tips, and sales strategies in a digital era.

How to Support Retailers in a Post-Pandemic World

The world is opening up, but there’s no going back to the old ways of doing business. Buyers have new expectations for this post-pandemic world and the wholesale industry has changed. Complement virtual and physical appointments with game-changing digital tools.

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Physical Gets Digital: The New and Improved Hybrid Wholesale Model

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How Outdoor Brands Are Using Virtual Showrooms to Win the Upcoming Season

The outdoor space is making strides in technological innovation. Dive into this post to see how brands like Arc'teryx, Black Diamond, and Canada Goose use virtual showrooms to drive sales.

The transformation over the past year has introduced the world into completely new ways of doing things. One of the highlights has been a new emphasis on virtual showrooms for outdoor brands. 

It sounds easy. But how do you assemble a virtual showroom? What sorts of real-world shopping experiences do you want to emulate? What does a virtual showroom look like on your website?  Join us as we dive into how outdoor brands are using virtual showrooms to grow and streamline their wholesale business. 

Bringing Collections to Life Digitally

Think of your website as an opportunity to create a showroom experience from home. Outdoor brands will want to simulate the shopping experience in a few ways: 

  • Navigation. Navigation should feel intuitive as if a customer stopped in a shop and started walking around. For example, visitors can “walk through” a showroom by browsing through an image carousel. With the simple click of a shopping cart icon, customers can virtually “toss” a product into their cart.
  • Creating “shopability.” It’s one thing to show your customers a series of images. It’s another to give your customers the option of adding a product to a cart. When a customer is in a store, they only have to pick up an item to start the purchase. Create “shopability” at every turn to keep buyer friction as low as possible.
  • Telling stories. At NuORDER, we use image carousels, videos, still text, and all sorts of other tools for making a product come alive through storytelling. When you move to virtual showrooms, do more than present the product. Remember that you have to fill in for the showroom experience. What is your product’s story, and how can you best tell it?
22

Create an Interactive Site that Responds to Buyers

Once you lay the foundation for a virtual showroom, consider how you can deepen the experience:

  • Digital Catalogs. Who doesn’t love a good “catalog” from their favorite outdoor brands? The key is making the images eCommerce-enabled. Think of your B2B site as a sort of virtual catalog: if a customer sees a product they like, give them a shortcut to placing the order.
  • Shoppable video. Shoppable video lets you turn any video into a point of sale, which means buyers can add the product in question to their cart without extra clicking around. This is a trend that isn’t going anywhere, having increased from 33% usage to an estimated 40% in 2020.
  • 360-degree imagery. One survey found that 67% of people wanted businesses to provide more realistic “virtual” tours with their products and sales. Even from home, this can give the customer the feeling of being in the store, which encourages buying action.

Use Your Homepage to Help Drive Sales

It starts with building the home page. Think of your home page as the hallway connecting all of the various showrooms possible through your website. 

  • This virtual “hallway” is also the time to entice people to shop further. New arrivals, new collections, new promotions—make sure to highlight these from the get-go. Your goal should be to have every important promotion no more than a click away.
  • Incorporate customer feedback to build your content. Are shoppers constantly asking your representatives for tech specs and product guides? Then make those available on your website. 
  • Create a consistent visual experience. Don’t make the customer have to think about where to click to buy. Place your buttons in the same space every time. The more consistent this is across lookbooks, product pages, and virtual showrooms, the less friction you’ll create.
  • Let customers filter their own results. Can they browse by category? By lifestyle? By price point? 
spec

Outdoor Brands Using NuORDER

We’ve worked with brands like Arc'teryx, Black Diamond, and Canada Goose to help drive sales through virtual showroom experiences. One common theme we’ve noticed as new brands approach us: hesitation to get started. Brands wonder where they’ll find all this content. Does every product have a story worthy of a virtual showroom? 

With NuORDER, you can create stories about each product through the sum total of different content you create. Not every product has to tell an overly elaborate story. But by creating an immersive “showroom” experience with shoppable video, image carousels, and more, you’ll make a customer feel the reality of a product in an entirely new way. It won’t feel virtual. It will feel up-close and personal.

NuORDER’s “Sites Manager” lets you edit pages without publishing them, giving you a leg up in drafting ideas ahead of time. You can experiment with your virtual showrooms before you unleash them on the public. Optimize, enhance, and dig for new opportunities to tell amazing stories about your products. Your buyers will love you for it.

Want to see more examples of winning virtual showrooms? Take a look at Vol. 1 of our Virtual Showroom Inspo Guide.

If you're looking to watch a detailed look at outdoor brands using virtual showrooms, check out our webinar "Virtual Showrooms for Outdoor Brands".

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NuORDER Team

NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.

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How Outdoor Brands Are Using Virtual Showrooms to Win the Upcoming Season

Posted by NuORDER Team on Jun 15, 2021 12:53:49 PM
NuORDER Team

The transformation over the past year has introduced the world into completely new ways of doing things. One of the highlights has been a new emphasis on virtual showrooms for outdoor brands. 

It sounds easy. But how do you assemble a virtual showroom? What sorts of real-world shopping experiences do you want to emulate? What does a virtual showroom look like on your website?  Join us as we dive into how outdoor brands are using virtual showrooms to grow and streamline their wholesale business. 

Bringing Collections to Life Digitally

Think of your website as an opportunity to create a showroom experience from home. Outdoor brands will want to simulate the shopping experience in a few ways: 

  • Navigation. Navigation should feel intuitive as if a customer stopped in a shop and started walking around. For example, visitors can “walk through” a showroom by browsing through an image carousel. With the simple click of a shopping cart icon, customers can virtually “toss” a product into their cart.
  • Creating “shopability.” It’s one thing to show your customers a series of images. It’s another to give your customers the option of adding a product to a cart. When a customer is in a store, they only have to pick up an item to start the purchase. Create “shopability” at every turn to keep buyer friction as low as possible.
  • Telling stories. At NuORDER, we use image carousels, videos, still text, and all sorts of other tools for making a product come alive through storytelling. When you move to virtual showrooms, do more than present the product. Remember that you have to fill in for the showroom experience. What is your product’s story, and how can you best tell it?
22

Create an Interactive Site that Responds to Buyers

Once you lay the foundation for a virtual showroom, consider how you can deepen the experience:

  • Digital Catalogs. Who doesn’t love a good “catalog” from their favorite outdoor brands? The key is making the images eCommerce-enabled. Think of your B2B site as a sort of virtual catalog: if a customer sees a product they like, give them a shortcut to placing the order.
  • Shoppable video. Shoppable video lets you turn any video into a point of sale, which means buyers can add the product in question to their cart without extra clicking around. This is a trend that isn’t going anywhere, having increased from 33% usage to an estimated 40% in 2020.
  • 360-degree imagery. One survey found that 67% of people wanted businesses to provide more realistic “virtual” tours with their products and sales. Even from home, this can give the customer the feeling of being in the store, which encourages buying action.

Use Your Homepage to Help Drive Sales

It starts with building the home page. Think of your home page as the hallway connecting all of the various showrooms possible through your website. 

  • This virtual “hallway” is also the time to entice people to shop further. New arrivals, new collections, new promotions—make sure to highlight these from the get-go. Your goal should be to have every important promotion no more than a click away.
  • Incorporate customer feedback to build your content. Are shoppers constantly asking your representatives for tech specs and product guides? Then make those available on your website. 
  • Create a consistent visual experience. Don’t make the customer have to think about where to click to buy. Place your buttons in the same space every time. The more consistent this is across lookbooks, product pages, and virtual showrooms, the less friction you’ll create.
  • Let customers filter their own results. Can they browse by category? By lifestyle? By price point? 
spec

Outdoor Brands Using NuORDER

We’ve worked with brands like Arc'teryx, Black Diamond, and Canada Goose to help drive sales through virtual showroom experiences. One common theme we’ve noticed as new brands approach us: hesitation to get started. Brands wonder where they’ll find all this content. Does every product have a story worthy of a virtual showroom? 

With NuORDER, you can create stories about each product through the sum total of different content you create. Not every product has to tell an overly elaborate story. But by creating an immersive “showroom” experience with shoppable video, image carousels, and more, you’ll make a customer feel the reality of a product in an entirely new way. It won’t feel virtual. It will feel up-close and personal.

NuORDER’s “Sites Manager” lets you edit pages without publishing them, giving you a leg up in drafting ideas ahead of time. You can experiment with your virtual showrooms before you unleash them on the public. Optimize, enhance, and dig for new opportunities to tell amazing stories about your products. Your buyers will love you for it.

Want to see more examples of winning virtual showrooms? Take a look at Vol. 1 of our Virtual Showroom Inspo Guide.

If you're looking to watch a detailed look at outdoor brands using virtual showrooms, check out our webinar "Virtual Showrooms for Outdoor Brands".

Topics: Wholesale Tips, Outdoor & Sports