Omnichannel wins, and here’s the data to prove it

The digital transformation from recent years has ensured brands and retailers must continue to partner closely and strategically to stay competitive. In this report, tune into data from over 7,200 global retailers and customers to learn why both brands and retailers must leverage omnichannel to win in a shifting retail landscape.

READ MORE

How Outdoor Brands Are Using Virtual Showrooms to Win the Upcoming Season

The outdoor space is making strides in technological innovation. Dive into this post to see how brands like Arc'teryx, Black Diamond, and Canada Goose use virtual showrooms to drive sales.

READ MORE

For Retailers

The latest retail news, tips, and sales strategies in a digital era.

How to Support Retailers in a Post-Pandemic World

The world is opening up, but there’s no going back to the old ways of doing business. Buyers have new expectations for this post-pandemic world and the wholesale industry has changed. Complement virtual and physical appointments with game-changing digital tools.

READ MORE

Take Our Digital Maturity Quiz

TAKE THE QUIZ

Bring Your Creative Vision To Life With The Top Rules of Art Direction

It's no secret that art direction plays an important role in bringing your brand's creative vision to life. Use our handy guide to take art direction in-house like a pro.

It's no secret that art direction plays an important role in bringing your brand's creative vision to life. With an increase in stay-at-home measures, brands are turning to innovative or even do-it-yourself methods for driving their businesses forward. Use our handy guide to take art direction in-house like a pro.

What's inside:

  • Top Steps for Successful Art Direction
  • List of Do's and Don'ts
  • Resources for Finding Creative Work
  • Media and Content Ideas

“Developing strategy is our job now [Art Directors] — we have to create business plans and strategies. It’s not just shooting a campaign. Now we have to consider the why, the how, the market, the business, what we spend. The list goes on and on.”

FABIEN BAREN, ART DIRECTOR

Thinking Like An Art Director

Thinking like a modern-day art director requires strategy. That means looking at where your audience spends their time, and where it makes the most sense to invest your time and money into developing content.

For many consumers today, digital media is king. This opens up new possibilities for developing creative, and strategic content. Here are a few ideas from our guide:

From Top Rules Of Art Direction

Digital media gives brands new platforms to tell their story. And while the number of social media platforms can be daunting, think of them as more opportunities to reach customers.

Executing Creative Work

Coming up with ideas is one thing, but knowing the ins and outs of working with a remote team is no easy task. Find our complete list of Do's and Don'ts on page 3 of the guide. Here's what you should know before diving in:

Do:

  • Educate yourself on the basics of lighting, color, and design.
  • Create a shared virtual mood board for visual direction.
  • Be open to improvisation.

Don't:

  • Forget to plan out a shot list.
  • Skimp on hiring a quality photographer or videographer.
  • Be afraid to ask for revisions.

List of Creative Resources

If you're looking for help with photography and videography, we've compiled a list of reputable contacts for outsourcing. Find a complete list of creative resources here.

Photography and Videography Resources:

DIY 360 Photography, Product Photography, & Videography Resources:

Conclusion

Successful art direction can be tough, but we hope our guide makes it a little easier to know where to begin your creative project. We'll help you identify critical steps in executing your vision creatively, professionally, and strategically. Find your complete guide of Do's and Don'ts, Top Rules, Idea Ideas, and Resources below.

Reimagine Wholesale for Your Business

GET STARTED

NuORDER Team

NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.

You may also like:

Wholesale Tips

Find the Best Wholesale eCommerce Supplier 

There may be many wholesale eCommerce platforms to choose from, but they differ wildly in terms of features, services, a...

Wholesale Tips

5 Factors to Consider When Selecting a Wholesale Marketplace

In today's fast-paced world, it can be difficult to keep up with which wholesale marketplace is best for your business. ...

Wholesale Tips

3 Ways To Digitize Your Wholesale Supply Chain

Today’s wholesale supply chains need to be resilient, and digitization is the fastest way to get there. Learn more in th...

Bring Your Creative Vision To Life With The Top Rules of Art Direction

Posted by NuORDER Team on Oct 7, 2020 11:26:07 AM
NuORDER Team

It's no secret that art direction plays an important role in bringing your brand's creative vision to life. With an increase in stay-at-home measures, brands are turning to innovative or even do-it-yourself methods for driving their businesses forward. Use our handy guide to take art direction in-house like a pro.

What's inside:

  • Top Steps for Successful Art Direction
  • List of Do's and Don'ts
  • Resources for Finding Creative Work
  • Media and Content Ideas

“Developing strategy is our job now [Art Directors] — we have to create business plans and strategies. It’s not just shooting a campaign. Now we have to consider the why, the how, the market, the business, what we spend. The list goes on and on.”

FABIEN BAREN, ART DIRECTOR

Thinking Like An Art Director

Thinking like a modern-day art director requires strategy. That means looking at where your audience spends their time, and where it makes the most sense to invest your time and money into developing content.

For many consumers today, digital media is king. This opens up new possibilities for developing creative, and strategic content. Here are a few ideas from our guide:

From Top Rules Of Art Direction

Digital media gives brands new platforms to tell their story. And while the number of social media platforms can be daunting, think of them as more opportunities to reach customers.

Executing Creative Work

Coming up with ideas is one thing, but knowing the ins and outs of working with a remote team is no easy task. Find our complete list of Do's and Don'ts on page 3 of the guide. Here's what you should know before diving in:

Do:

  • Educate yourself on the basics of lighting, color, and design.
  • Create a shared virtual mood board for visual direction.
  • Be open to improvisation.

Don't:

  • Forget to plan out a shot list.
  • Skimp on hiring a quality photographer or videographer.
  • Be afraid to ask for revisions.

List of Creative Resources

If you're looking for help with photography and videography, we've compiled a list of reputable contacts for outsourcing. Find a complete list of creative resources here.

Photography and Videography Resources:

DIY 360 Photography, Product Photography, & Videography Resources:

Conclusion

Successful art direction can be tough, but we hope our guide makes it a little easier to know where to begin your creative project. We'll help you identify critical steps in executing your vision creatively, professionally, and strategically. Find your complete guide of Do's and Don'ts, Top Rules, Idea Ideas, and Resources below.

Topics: Wholesale Tips, Brand, Current Events