Virtual Showroom Inspo Guide Vol. 1

Over the last year, we've seen Virtual Showrooms evolve into an essential aspect of running a modern-day wholesale business. In this post, view real brand examples from our Virtual Showroom Inspo Guide featuring Jonathan Simkhai, PatBO, and Nobis.

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How The Outdoor Apparel Industry is Becoming a Leader in Fashion

Outdoor apparel brands are doing some things right to meet consumers’ needs that may have little to do with pure functionality. This article will offer a quick look at three of the reasons why outdoor apparel is leading in the fashion world.

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For Retailers

The latest retail news, tips, and sales strategies in a digital era.

The Sell-Through Strategies of Fashion's Top Retailers

To improve wholesale sell-through, look no further than the views of the top retailers themselves. Execute a highly-targeted wholesale campaign, leveraging the power of B2B e-commerce and the buying strategies of the top retail minds at Highsnobiety, Nordstrom and Intermix. 

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Master Virtual Selling: Enroll In The Nu Rules of Wholesale Course

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The Top Webinars For Virtual Selling In 2021

Join us as we cover the top webinars for digital selling in 2021 with Snowsports Industries America, Shop Eat Surf, and outdoor brand Darn Tough Vermont.

Over the last few weeks, we’ve held a few webinars on digital selling filled with the top tips and trends from B2B eCommerce experts, successful brands, and industry leaders. Join us as we take a look at some of the most useful information found from these webinars and use it to improve your virtual selling in the new year.

Here's an overview:

Keep building relationships with your retail partners

In our webinar B2B eCommerce Trends In 2021 That Will Be Impossible to Ignore, Sarah Sandberg, VP of Customer Success at NuORDER shares how maintaining strong relationships with your wholesale buyers is mutually beneficial in the long term.

But what does maintaining strong relationships look like? Give them flexibility with orders and work together to find solutions that meet both of your needs. These buyers will remember how you navigated these uncertain times with them as partners and not just as customers. 

retailnew

Being omni-channel is more important than ever

As a brand, meeting your customer where ever they might be is more important than ever. This means establishing a strong omni-channel presence with online and offline retailers, your own eCommerce site, and D2C methods are all vital for maximizing growth and revenue. In fact, 1 in 4 brands are still committed to investing more in wholesale over other channels.

Breaking down an effective virtual appointment

NuORDER B2B eCommerce Expert,  Tom Groves, shares a step-by-step guide to virtual appointments in the Master Class for Online Selling Part I: Every You Need To Know To Go From Beginner To Pro. 

  1. Step 1: Schedule an appointment with your buyer and prepare your virtual conferencing app
  2. Step 2: Prepare what you're going to show via PowerPoint, NuORDER, etc
  3. Step 3: Intro your collection, and talk about what matters most to your buyer
  4. Step 4: Follow-up clearly with the chosen styles, marketing content, imagery, and an order form for quantities

Wholesale buyers expect a better shopping experience

We're all spending more time online and so are buyers. They've been exposed to user-friendly D2C shopping experiences that are built with great UX/UI, and their expectations are rising for a better B2B buying experience. Features like virtual showrooms and curated linesheets give them a greater sense of how merchandise looks, communicates critical product information, and provides an immersive shopping experience that truly conveys the essence of your brand. Additionally, easier ordering and faster fulfillment are essential aspects of delivering a positive wholesale shopping experience. 

Create an informative monthly newsletter

In Part II: Tips for WInning the Upcoming Season with Darn Tough Vermont, the brand shares how they've managed to pivot and find success. One great idea suggested was a monthly newsletter. A monthly newsletter can be a great way to connect with retail buyers, informing them with the latest info on product lines, deadlines, media assets, and more. Additionally, Darn Tough found that by mentioning NuORDER Best Practices in their newsletter, they were able to drive user adoption and increase familiarity with their B2B portal by offering useful information.

monthlynewsnew

Make it easy for retail partners to share brand imagery on social

With more and more of us spending time online, retailers are turning to social media to market their products and connect with their customers. Darn Tough utilizes NuORDER and Image Relay to share assets with retailers. In addition, they prepare all their assets to be "plug-and-play" on Instagram and Facebook, so retailer partners can easily download the assets directly from NuORDER and share the latest product imagery with their online audience. 

Wrap Up

Start with the B2B eCommerce Trends In 2021 That Will Be Impossible to Ignore  webinar to get an overview of where the industry is headed, all backed by in-depth data from our Future of Wholesale Report.  Part 1 of the Master Class series is great for getting started with virtual selling, from free to paid solutions that will enable a successful transition. Part 2 with Darn Tough Vermont gives brand insight into enabling your sales teams remotely, improving retail partnerships, and their tips for growth in a digital era. Find direct links to all three below:

Watch The Webinars On-Demand

B2B eCommerce Trends In 2021 That Will Be Impossible to Ignore

Master Class for Online Selling (2 Part Series):
Part I: Every You Need To Know To Go From Beginner To Pro
Part II: Tips for WInning the Upcoming Season with Darn Tough Vermont

Interested in taking your virtual selling to the next level with NuORDER? Click here to request a demo.

Reimagine Wholesale for Your Business

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NuORDER Team

NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.

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The Top Webinars For Virtual Selling In 2021

Posted by NuORDER Team on Dec 15, 2020 3:31:53 PM
NuORDER Team

Over the last few weeks, we’ve held a few webinars on digital selling filled with the top tips and trends from B2B eCommerce experts, successful brands, and industry leaders. Join us as we take a look at some of the most useful information found from these webinars and use it to improve your virtual selling in the new year.

Here's an overview:

Keep building relationships with your retail partners

In our webinar B2B eCommerce Trends In 2021 That Will Be Impossible to Ignore, Sarah Sandberg, VP of Customer Success at NuORDER shares how maintaining strong relationships with your wholesale buyers is mutually beneficial in the long term.

But what does maintaining strong relationships look like? Give them flexibility with orders and work together to find solutions that meet both of your needs. These buyers will remember how you navigated these uncertain times with them as partners and not just as customers. 

retailnew

Being omni-channel is more important than ever

As a brand, meeting your customer where ever they might be is more important than ever. This means establishing a strong omni-channel presence with online and offline retailers, your own eCommerce site, and D2C methods are all vital for maximizing growth and revenue. In fact, 1 in 4 brands are still committed to investing more in wholesale over other channels.

Breaking down an effective virtual appointment

NuORDER B2B eCommerce Expert,  Tom Groves, shares a step-by-step guide to virtual appointments in the Master Class for Online Selling Part I: Every You Need To Know To Go From Beginner To Pro. 

  1. Step 1: Schedule an appointment with your buyer and prepare your virtual conferencing app
  2. Step 2: Prepare what you're going to show via PowerPoint, NuORDER, etc
  3. Step 3: Intro your collection, and talk about what matters most to your buyer
  4. Step 4: Follow-up clearly with the chosen styles, marketing content, imagery, and an order form for quantities

Wholesale buyers expect a better shopping experience

We're all spending more time online and so are buyers. They've been exposed to user-friendly D2C shopping experiences that are built with great UX/UI, and their expectations are rising for a better B2B buying experience. Features like virtual showrooms and curated linesheets give them a greater sense of how merchandise looks, communicates critical product information, and provides an immersive shopping experience that truly conveys the essence of your brand. Additionally, easier ordering and faster fulfillment are essential aspects of delivering a positive wholesale shopping experience. 

Create an informative monthly newsletter

In Part II: Tips for WInning the Upcoming Season with Darn Tough Vermont, the brand shares how they've managed to pivot and find success. One great idea suggested was a monthly newsletter. A monthly newsletter can be a great way to connect with retail buyers, informing them with the latest info on product lines, deadlines, media assets, and more. Additionally, Darn Tough found that by mentioning NuORDER Best Practices in their newsletter, they were able to drive user adoption and increase familiarity with their B2B portal by offering useful information.

monthlynewsnew

Make it easy for retail partners to share brand imagery on social

With more and more of us spending time online, retailers are turning to social media to market their products and connect with their customers. Darn Tough utilizes NuORDER and Image Relay to share assets with retailers. In addition, they prepare all their assets to be "plug-and-play" on Instagram and Facebook, so retailer partners can easily download the assets directly from NuORDER and share the latest product imagery with their online audience. 

Wrap Up

Start with the B2B eCommerce Trends In 2021 That Will Be Impossible to Ignore  webinar to get an overview of where the industry is headed, all backed by in-depth data from our Future of Wholesale Report.  Part 1 of the Master Class series is great for getting started with virtual selling, from free to paid solutions that will enable a successful transition. Part 2 with Darn Tough Vermont gives brand insight into enabling your sales teams remotely, improving retail partnerships, and their tips for growth in a digital era. Find direct links to all three below:

Watch The Webinars On-Demand

B2B eCommerce Trends In 2021 That Will Be Impossible to Ignore

Master Class for Online Selling (2 Part Series):
Part I: Every You Need To Know To Go From Beginner To Pro
Part II: Tips for WInning the Upcoming Season with Darn Tough Vermont

Interested in taking your virtual selling to the next level with NuORDER? Click here to request a demo.

Topics: Current Events, Digital Selling