Now on demand: Drapers women in retail — how to lead the change with John Lewis

In the latest Drapers Connects webinar session, fashion industry leaders Beth Pettet (John Lewis), Ida Petersson (former Buying Director at Browns), and Danielle Fairfield (NuORDER by Lightspeed) gathered for a dynamic, honest conversation about women’s evolving impact on retail leadership. Hosted by Drapers editor Jill Geoghegan, the panel explored the structural and cultural barriers women continue to face — and the bold and innovative ways in which they’re dismantling them.

Right off the bat, the panelists set the tone: this wasn’t just about industry trends, but real-life stories and hard-earned wisdom. Pettet, who heads up menswear and childrenswear at John Lewis, reflected on working in a male-dominated space, sharing how projecting confidence, leaning into her strengths, and staying true to herself helped her carve out a seat at the table.

Petersson, with a luxury retail background and a fire for mentoring new talent, didn’t mince words about the persistent glass ceiling. She called for more empathy in leadership, transparency in pay and power structures, and urged women to build networks outside their own companies. “Together, we’re stronger,” she said, highlighting the importance of connection — both virtual and in-person.

Fairfield brought the global perspective, noting that while she’s seen impressive female leadership in the US, parts of Europe lag behind. She stressed the value of creating authentic relationships and embracing nontraditional career paths.

Their conversation tackled systemic change too. From parental leave policies to menopause support, the speakers urged companies to consider the full life cycle of women in the workplace. Flexible work is important, but as Beth noted, so is how we flex. “Be fully present at work, and proud of your life outside of it,” she advised.

When it came to mentorship, all three women encouraged a proactive approach: attend events, strike up conversations, and don't be afraid to ask for guidance. They also advocated for reverse mentoring, learning from junior colleagues who bring fresh perspectives, especially in our rapidly evolving digital world.