The Power of Connected Commerce Comes to Life Now

NuORDER joined Lightspeed today and changed the world of retail with the power of connected commerce - see it work for you.

When we started NuORDER we dreamt of a day where brands and retailers were connected in real-time on a global data-driven network.

The network would power wholesale, automate reorders, drive new brand/retailer connections and supplement retail assortments with dropship products, creating a cohesive, digital, connected commerce experience for brands and retailers.

We have long felt that connected commerce would be essential for the success and growth of brands and retailers in a digital era.

Today, NuORDER joins Lightspeed and the power of connected commerce comes to life.

We are thrilled to be a part of this inflection point in the history of retail as we facilitate connected commerce experiences that will create transformative value for brands and retailers.

Connected Retail-1


“A Multi-Trillion Dollar Industry Is Broken”

If you look behind the curtains of a brand or retailer you will discover a myriad of broken, archaic, and extremely manual processes. Today more than ever, syncing products seamlessly across all channels with an integrated B2B system is essential.

For too long, brands and retailers have relied on spreadsheets as the backbone of their businesses. This means that both sides - retailers and brands -  run systems completely independently without any connection or integration of data. This creates an overwhelming imbalance between inventory needs and timing, resulting in a significant loss of revenue for all sides. Without an integrated digital data flow, once retailers’ products become out of stock, the brand’s product sits dormant in a warehouse until a rep or a buyer finds the time (or has the ability to) start the re-ordering process. Every day we talk to retailers about their inability (frankly, struggle) to complete rudimentary tasks such as this example - like refilling stock, gathering complete and up-to-date product data, assortment visualization, new brand discovery, and financing solutions. Not only do these current processes consume a lot of time, it severely impacts the ability of both brands and retailers to maximize sales opportunities and remain competitive in our quickly evolving retail landscape.

Every day we talk to retailers about their inability (frankly, struggle) to complete rudimentary tasks such as refilling stock, gathering complete and up-to-date product data, assortment visualization, new brand discovery, and financing solutions. Not only do all of these things consume a lot of time, it severely impacts the ability to maximize sales opportunities and remain competitive in our quickly evolving retail landscape. The myriad of challenges that our industry has faced over the years demonstrates why connected commerce needs to be top of mind for brands and retailers. 

This industry is broken* and we have always felt a responsibility to solve for both sides of the equation (brand and retailer). Our commitment and passion lie in solving our customers' needs and now more than ever the industry needs to optimize and change its way of operating and leveraging technology. This is where connected commerce, made possible by NuORDER and Lightspeed, comes into play. An efficient, digital, connected commerce experience will provide unique solutions and maximize profits for retailers and brands alike.

Multi-Trillion Dollar Industry


A Force Multiplier

NuORDER, especially in recent years, has established itself as a leading platform within our realm. We recently announced a significant injection of capital that we raised with the intent to accelerate growth and further build on our exciting product roadmap. The journey for the next few years was very clear to us and we had no immediate plans to join another company.

After announcing our plans of raising capital and our clear journey ahead, we engaged with our friends at Lightspeed (whom we’ve known for many years). They came to us to share their vision for retail and the importance of connecting B2B with B2C with some sort of connected commerce platform. We could not have been more aligned. Our business strategy deck was almost identical and it was immediately clear to us that with the power of both businesses combined, we could unlock transformative value for the industry, on both retail and brand sides of the equation through innovative connected commerce solutions. As the saying goes, two heads are better than one and in this case, two heads (companies) become a force multiplier. It was, for this reason, that we decided to join forces with Lightspeed with the intent to fulfill our vision.

One of our core company values is to be “Fearless AF” and we have been insanely focused on our mission since day one. We always knew that if retail point-of-sale or data and insights were siloed, we were missing a key piece of the puzzle to create a truly connected network from brand to retail to consumer (B2B2C). 

Additionally, because of our longstanding history and relationship with the Lightspeed team, we knew that it would be a great fit culturally for NuORDER - for both employees and customers alike.

We (Olivia and Heath) are here to stay. We are not seeing this as an exit (far from it) but rather the next exciting chapter that we can’t wait to share with you and ultimately help you realize immense value so that your business flourishes and grows as a result of the technology, tools, and power we deliver to you. 

What This Partnership Unlocks For You 

Single B2B2C Platform

NuORDER will continue building on our already category-leading feature list for our thousands of brands and five hundred thousand retail customers, except now we are able to fully harness the power of connected commerce for your business.

For retailers using Lightspeed, a single platform will connect brands to retailers to customers.

This will enable retailers to shop from brands, assort their products, and merchandise, and sell - in-store and online (all on one network).

Connected Commerce


Data-Driven B2B

Brands on NuORDER will now have unprecedented business insight into how their products move and unlock the ability to support their customers effectively and efficiently across the globe.

Data Powered Commerce


Global Marketplace

By combining Lightspeed with NuORDER’s 3,000 brands that interact with retailers in more than 100 countries, together we hope to create the largest global B2B marketplace for the categories we serve.

Retailers will be able to discover and connect with brands across a global marketplace. They will be able to search by product/part, trend (e.g. sustainable), or brand category to find the right products for their customers.

Brands will be able to connect with retailers that match their distribution profiles and open new revenue streams.

Global Network


Central Financing For Brands & Retailers

By tapping Lightspeed payments experience and network, both brands and retailers will be able to finance orders providing critical cash flow solutions and connected communication. Brands will be able to get paid efficiently on invoices while retailers will get the time they need to sell products to support the invoice payment. In practice, this means a retailer could purchase products and sell in-store or online before the invoice is even due.

Centralized Financing


DropShip To Customer

With this additional functionality, we hope that Retailers will be able to drive additional revenues by offering extended assortments and avoid missed sales by routing an order directly to the brand for direct dropship.

Drop Ship


Let Us Blow Your Mind

If you are a NuORDER or Lightspeed customer we want to take a moment to thank you for your support and contribution. We will continue to fearlessly drive innovation and put your business goals at the center of our combined strategy and vision of a complete connected commerce experience.

If you are one of our amazing team members or partners, feel incredibly proud that you have written a key part of the story in the transformation of retail globally. We know the journey fulfills each and every one of us and it is for that reason we are so excited to embark on this next chapter together.

Today is a landmark moment for retail globally. This coming together and creation of the connected commerce experience will drive everlasting benefit for brands and retailers and we are excited to build this network together.

Footnotes: *

Reimagine Wholesale for Your Business



NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.