Tecnica Group x NuORDER Partnership Streamlines Retail Buying

Learn more about how outdoor footwear and skiwear leader Tecnica Group North America is partnering with NuORDER for a collaborative buying and selling experience.

We are proud to announce our partnership with Tecnica Group North America, a leader in the outdoor footwear and skiwear industry with an impressive portfolio of brands including Tecnica (ski boots and footwear), Nordica (skis and ski boots), and Blizzard (skis). With a heritage of quality brands going back to 1939, the company has designed and developed a variety of world-renowned sportswear with a reputation for performance and innovation.

As a continuing investment in its relationships with specialty retailers, the partnership enables Tecnica Group North America brands to better connect with U.S. and Canadian retailers through a collaboratively minded platform with the digital tools they need to visualize buys, browse live inventory, and easily place orders.

“Our partnership with NuORDER reinforces our commitment to our retailers as well as our sales teams. This coming winter, we are excited to create an enhanced level of connectivity with our retailers to make the buying experience easy, effective and highly collaborative.”


As a truly two-sided B2B solution, the NuORDER platform improves the buying and selling process for both brands and retailers. Our virtual showrooms give retailers an interactive buying experience with shoppable hotspots, 360-degree product imagery, and dynamic videos. This tool also gives brands a great way to tell their story with a customizable homepage where they can provide additional product information, include footage that illustrates fit, and demonstrate how assortments might be displayed in-store. With additional features like filtering by product attributes, retail buyers can quickly identify gaps within assortments and then search across all brands to find specific merchandise that fits consumer demands.

“We are excited to work with Tecnica Group who, like NuORDER, is committed to driving innovation in the ski and snow industry with a laser focus of delivering meaningful value to retailers of all sizes. In these times, everybody needs easier, faster and smarter ways to sell and buy so that the right decisions can be made to improve retail sell-through with consumers.”


Retailers in the U.S. and Canada will be able to explore and shop Tecnica Group North America brands beginning in January 2021.

Retailers looking for more information on the Tecnica Group x NuORDER partnership can contact their local sales representative or sign-up for NuORDER today.

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NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.