3 Tips You Shouldn’t Miss From Our Top Sales Webinars

NuORDER has run over 200 webinars in the past 12 months partnering with top performers in the fashion industry to share best practices, tips, industry reaction to current events, and future projections. While many of these webinars are public, some are only available to our valued clientele whom we provide with ongoing eLearning support and resources. 

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How Outdoor Brands Are Using Virtual Showrooms to Win the Upcoming Season

The outdoor space is making strides in technological innovation. Dive into this post to see how brands like Arc'teryx, Black Diamond, and Canada Goose use virtual showrooms to drive sales.

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For Retailers

The latest retail news, tips, and sales strategies in a digital era.

How to Support Retailers in a Post-Pandemic World

The world is opening up, but there’s no going back to the old ways of doing business. Buyers have new expectations for this post-pandemic world and the wholesale industry has changed. Complement virtual and physical appointments with game-changing digital tools.

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Physical Gets Digital: The New and Improved Hybrid Wholesale Model

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Sustainable Wholesale Practices: 3 Ways Tech Makes a Difference

In this post, dive into the ways tech is encouraging sustainable wholesale practices.

Virtually bringing products to life can help heal some of the industry’s most harmful habits. According to the United Nations Economic Commission for Europe (UNECE), the fashion industry accounts for approximately 10% of carbon emissions worldwide. It’s a massive figure, but tech offers opportunities for change. Remote selling, B2B eCommerce and digital tools are transforming the eco-impact of manufacturers, retailers and brands. There’s a reduced need for travel, the industry requires fewer physical samples and informed data and insights are leading to better-informed buys. Read on to learn more.

Reduced Travel

The industry is reducing its carbon footprint. Brands and retailers are traveling less, thanks to B2B eCommerce platforms and other savvy digital tools. Traveling across the country and even internationally for markets and fashion shows has now become a luxury reserved for only the highest-priority events. It is now widely-known that the best virtual showrooms, digital trade shows and virtual appointments are more than capable of translating collections, facilitating mid-market and in-season sales, and nurturing relationships between retailers and brands.

For example, brands can easily use their virtual showrooms to share high quality visuals and detailed product information, including categories, colorways and delivery dates. Shoppable images and videos create engaging experiences for brands while offering one-click access to key information for specific SKUs, while 360 imagery offers insights into design details, fabrics and fit. Custom pages are configured to present key designs, color palettes, collection inspiration, brand videos and more.

Then there’s the ability to work closely (yet remotely) with wholesale buyers. Brands can create personalized assortments and share custom linesheets to offer exclusives, special edition pieces or edits simply deemed relevant for their stores. They can also whiteboard collaboratively with buyers over virtual appointments, while order drafts, digital notes and real-time inventory insights encourage collaboration while reducing human error. Brands can follow up later with custom linesheets to help retailers visualize their tentative buys.

Digital Samples 

Expensive and time-consuming, sample production has long represented a challenge for the industry. More recently, its environmental impact has also become clear. Thankfully, new tech tools are coming to the rescue, helping brands digitize their samples to produce less, reducing both carbon footprints and expenses. The right B2B eCommerce platform offers features that highlight digital samples with visual clarity and attention to detail. For example, shoppable virtual showrooms, catalogs and linesheets elevated with immersive imagery and in-depth product information recreate the in-person sample viewing experience for buyers and members of the press.

Digital samples help brands reduce:

  • Material waste
  • Water usage
  • Energy consumption
  • The use of chemicals and dyes
  • Storage space facility requirements 
  • The need for travel 
  • Carbon emissions

Better-Informed Wholesale Buys

Tech even drives sustainability by improving wholesale buys. Retailers and brands are privy to their sales history information, offering a better understanding of bestsellers, slow-moving SKUs, areas of opportunity, peak sales periods and more. 

Data-backed demand forecasting helps retailers improve sell-through via: 

  • Visualizing assortment planning
  • Buying what consumers want
  • Buying more strategically - better quantities, colors and sizes
  • Discovering in-season replenishment opportunities

Data-backed demand forecasting helps retailers: 

  • Share savvier custom assortments with buyers 
  • Identify opportunities for collaborations and exclusives
  • Identify strongest wholesale partners 
  • Strengthen relationships with buyers 

Give your business an eco-upgrade: request a NuORDER demo.

Reimagine Wholesale for Your Business

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NuORDER Team

NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.

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Sustainable Wholesale Practices: 3 Ways Tech Makes a Difference

Posted by NuORDER Team on Jun 10, 2021 4:00:33 PM
NuORDER Team

Virtually bringing products to life can help heal some of the industry’s most harmful habits. According to the United Nations Economic Commission for Europe (UNECE), the fashion industry accounts for approximately 10% of carbon emissions worldwide. It’s a massive figure, but tech offers opportunities for change. Remote selling, B2B eCommerce and digital tools are transforming the eco-impact of manufacturers, retailers and brands. There’s a reduced need for travel, the industry requires fewer physical samples and informed data and insights are leading to better-informed buys. Read on to learn more.

Reduced Travel

The industry is reducing its carbon footprint. Brands and retailers are traveling less, thanks to B2B eCommerce platforms and other savvy digital tools. Traveling across the country and even internationally for markets and fashion shows has now become a luxury reserved for only the highest-priority events. It is now widely-known that the best virtual showrooms, digital trade shows and virtual appointments are more than capable of translating collections, facilitating mid-market and in-season sales, and nurturing relationships between retailers and brands.

For example, brands can easily use their virtual showrooms to share high quality visuals and detailed product information, including categories, colorways and delivery dates. Shoppable images and videos create engaging experiences for brands while offering one-click access to key information for specific SKUs, while 360 imagery offers insights into design details, fabrics and fit. Custom pages are configured to present key designs, color palettes, collection inspiration, brand videos and more.

Then there’s the ability to work closely (yet remotely) with wholesale buyers. Brands can create personalized assortments and share custom linesheets to offer exclusives, special edition pieces or edits simply deemed relevant for their stores. They can also whiteboard collaboratively with buyers over virtual appointments, while order drafts, digital notes and real-time inventory insights encourage collaboration while reducing human error. Brands can follow up later with custom linesheets to help retailers visualize their tentative buys.

Digital Samples 

Expensive and time-consuming, sample production has long represented a challenge for the industry. More recently, its environmental impact has also become clear. Thankfully, new tech tools are coming to the rescue, helping brands digitize their samples to produce less, reducing both carbon footprints and expenses. The right B2B eCommerce platform offers features that highlight digital samples with visual clarity and attention to detail. For example, shoppable virtual showrooms, catalogs and linesheets elevated with immersive imagery and in-depth product information recreate the in-person sample viewing experience for buyers and members of the press.

Digital samples help brands reduce:

  • Material waste
  • Water usage
  • Energy consumption
  • The use of chemicals and dyes
  • Storage space facility requirements 
  • The need for travel 
  • Carbon emissions

Better-Informed Wholesale Buys

Tech even drives sustainability by improving wholesale buys. Retailers and brands are privy to their sales history information, offering a better understanding of bestsellers, slow-moving SKUs, areas of opportunity, peak sales periods and more. 

Data-backed demand forecasting helps retailers improve sell-through via: 

  • Visualizing assortment planning
  • Buying what consumers want
  • Buying more strategically - better quantities, colors and sizes
  • Discovering in-season replenishment opportunities

Data-backed demand forecasting helps retailers: 

  • Share savvier custom assortments with buyers 
  • Identify opportunities for collaborations and exclusives
  • Identify strongest wholesale partners 
  • Strengthen relationships with buyers 

Give your business an eco-upgrade: request a NuORDER demo.

Topics: Wholesale Tips