We've learned a lot from a digital year. From Zoom calls to Virtual Showrooms, brands have adopted digital tech to continue growing their businesses despite physical limitations. The return of in-person meetings will balance the best aspects of physical and digital. Learn everything you need to know about winning the upcoming season in our ebook Physical Gets Digital: The New and Improved Hybrid Wholesale Model.
Read on for a preview of topics covered.
What we learned from a digital year
Join us as we break down what's changed in the industry, including views on:
- Business travel
- Remote teams
- Bringing products to life digitally
- Balancing physical and digital sales
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Why buyers love the benefits of digital
Equipped with the lessons of a digital year, your brand can move forward and plan a winning wholesale strategy. There's a lot to unpack here so be sure to read on as we go further in-depth on what you need to know.
Finding the best balance of digital and physical
For wholesale buyers, a digitally assisted wholesale process saves time, reduces errors, streamline operations, and improve their relationships with brands. Likewise for brands, being digitally equipped with virtual showrooms, ERP integration, payments, and more, gives them the tools for more efficient selling, storytelling, and digital sales.
Learn about the benefits of:
- A two-sided B2B e-commerce platform
- Building personalized linesheets for buyers
- Layering a digital element to your in-person meetings
It's not about only digital or only physical, it's about taking the best of both worlds to contribute to the success of all parties involved. We'll be sharing more ways that digital can supplement your in-person meetings and allow you to reach more customers.
How to have a successful return to in-person trade shows
A lot has changed since we last attended in-person trade shows. We want to make sure you go back prepared, so we compiled a list of do's and dont's and follow-up techniques to help you make the most of your time there. Additionally, we'll give you an outline of metrics to measure your hybrid market season success.
Check out this section if you're interested in learning about:
- Generating and qualifying leads
- Best practices during trade events
- Developing a follow-up strategy
