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NuORDER by Lightspeed advances ecommerce buying with Boozt

Discover how leading Nordic online retailer Boozt is enhancing cross-border buying with a more connected, data-informed approach to assortments and operations.

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NuORDER by Lightspeed announces a new strategic relationship with Boozt, a leading Nordic digital retailer, to integrate more buying intelligence into its operations, and to support NuORDER’s continued growth in European markets.

The collaboration replaces fragmented spreadsheets and manual workflows with a centralized platform that connects assortments, orders, and product data, increasing visibility in Boozt’s buying process. The improved transparency enables more informed assortment decisions, closer collaboration with wholesale brand partners, and more relevant product offerings for customers.

Boozt will use NuORDER’s platform to connect assortments, orders, and product data in one unified system, bringing more structure to the buying process, reducing duplication and supporting profitable growth.  Working with Boozt will help NuORDER build stronger connections with brands in the region and gain deeper insights into European merchandising preferences.

“Boozt Group is excited to partner with NuORDER as we continue to strengthen our digital wholesale ecosystem. Building on the strong foundation we already have, NuORDER helps us work more efficiently, both internally and together with our brand partners, by connecting assortments, orders, and product data in one shared platform. Early access to structured data in the buying process enables more proactive planning, sharper assortment decisions, and better forecasting across markets. This partnership supports our ambition to scale a more connected, data-driven way of working that creates value for both partners and customers.”

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—Evelyne Durhuus Daugberg, Buying Director at Boozt Group

“Buying decisions define the customer experience long before a product goes live. For technology-first ecommerce retailers like Boozt, the ability to tailor assortments to customer shopping habits is a powerful advantage. Our partnership reflects a shared commitment to applying buying intelligence in ways that strengthen assortments and make the customer experience more relevant. As NuORDER continues to expand in Europe, collaborations like this help us support retailers navigating complex, multi-market operations with greater clarity and control.”

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—Chris Akrimi, Vice President, Supplier Network & B2B GTM at NuORDER by Lightspeed

Boozt will get a clearer view of its full assortment with this partnership, enabling teams to make more strategic decisions about product mix and allocation across markets. Increased visibility into the full product mix will help the retailer respond quickly to shifts in customer preferences. These improvements allow Boozt to offer customers a more relevant selection of products, enhancing the shopping experience at every touchpoint.

For NuORDER, the Boozt partnership marks a milestone in its European expansion. Collaborating with a leading Nordic digital retailer highlights the platform’s ability to support top e-commerce retailers while managing the complexities of cross-border operations, including multiple currencies and geo-specific buying needs. NuORDER is poised to help more digital retailers scale efficiently across Europe and beyond.

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