How ISAIA Blends Art and Science in Luxury Merchandising

Our latest case study with iconic menswear brand ISAIA dives into how to achieve global expansion while staying true to your brand identity.

In the fiercely competitive world of luxury retail, maintaining brand authenticity while meeting the personalized demands of retail buyers and direct customers is no easy feat. Yet, ISAIA, a prestigious menswear brand with a history spanning over 100 years, has managed to expand globally while preserving its Neapolitan heritage by embracing digital commerce. With a presence in North America, Asia, Europe, and the Middle East, ISAIA's success story is a master class in blending the science of inventory management with the art of brand and regional identity to achieve success. Curious to delve deeper into ISAIA's success story?

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At the heart of ISAIA's success lies a comprehensive approach to modernizing their wholesale process driven by six core pillars:

  • Understanding their customers deeply.
  • Sharing a compelling brand narrative.
  • Presenting products with bold flair.
  • Actively seeking and incorporating customer feedback.
  • Training their sales professionals on crucial tools to grow accounts.
  • Leveraging cutting-edge technology.

Leveraging Technology for Wholesale Transformation

One of the key components of ISAIA's strategy, integrating advanced technology, has streamlined their wholesale process. By partnering with NuORDER by Lightspeed, ISAIA has revolutionized wholesale transactions. Gone are the days of manual data entry and cumbersome order forms. NuORDER by Lightspeed enables the visual representation of products, the centralization of critical data, and seamless collaboration between sellers and buyers, resulting in more efficient operations and better-informed decisions.

Scaling Global Retail Presence with Local Personalization

As ISAIA optimizes wholesale operations, their commitment to personalized service extends seamlessly into their global retail presence. By leveraging local expertise and insights, ISAIA strategically merchandises its products to align with regional preferences, guaranteeing that every store delivers a distinctive yet cohesive brand experience. Whether offering casual wear for vacation destinations or emphasizing formal attire in cosmopolitan hubs, ISAIA ensures that every customer feels seen and valued. In fact, by implementing strategies to build customer loyalty, 40% of the company’s top ten global clients who started as eCommerce customers have now become in-store loyalists.

Wrap Up

In the ever-evolving landscape of luxury retail, ISAIA stands as a beacon of excellence, blending artistry with data-driven strategies to offer unparalleled, personalized merchandising experiences. By prioritizing local tastes, ISAIA has redefined what it means to be a global menswear brand. ISAIA's success story serves as inspiration for businesses seeking to thrive in a rapidly changing industry. Read more about their transformative strategies in their case study by clicking on the banner below. 

Read the Isaia Success Story



NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.