3 Tips You Shouldn’t Miss From Our Top Sales Webinars

NuORDER has run over 200 webinars in the past 12 months partnering with top performers in the fashion industry to share best practices, tips, industry reaction to current events, and future projections. While many of these webinars are public, some are only available to our valued clientele whom we provide with ongoing eLearning support and resources. 

READ MORE

How Outdoor Brands Are Using Virtual Showrooms to Win the Upcoming Season

The outdoor space is making strides in technological innovation. Dive into this post to see how brands like Arc'teryx, Black Diamond, and Canada Goose use virtual showrooms to drive sales.

READ MORE

For Retailers

The latest retail news, tips, and sales strategies in a digital era.

How to Support Retailers in a Post-Pandemic World

The world is opening up, but there’s no going back to the old ways of doing business. Buyers have new expectations for this post-pandemic world and the wholesale industry has changed. Complement virtual and physical appointments with game-changing digital tools.

READ MORE

Physical Gets Digital: The New and Improved Hybrid Wholesale Model

READ NOW

Understanding My Wholesale Route

Wholesale remains an important channel for globally scaling your brand. In this post, learn about my wholesale route in a digital era.

The COVID-19 pandemic introduced great insecurity for even the most successful brands, virtually overnight. While the virus has been one of the most challenging obstacles fashion has ever encountered, the industry is positioned to continue full speed ahead. The ability to digitally buy and sell wholesale merchandise has been a game changer, helping businesses act nimbly and flexibly to reach their goals. And while many travel restrictions remain in place, the top digital trade show events and fashion weeks create perfect opportunities to develop and nurture the relationships required to truly build global fashion brands. In this post, find out about my wholesale route and how your brand can build a wholesale business that ultimately improves global awareness and presence.

Develop a Digital Merchandising Strategy

Create a custom B2B merchandising strategy specifically aimed towards presenting and selling your goods in a digital format. Digital trade shows, showrooms, and fashion shows call for different gameplans that show your B2C e-commerce website and retail storefronts. One of the greatest advantages of digital is that you can continuously hone your merchandising, marketing, and sales skills with data. The more you sell and market online, the more informed your strategies will be. 

Specifically, you can use data from a B2B e-commerce platform to track your best and slowest-selling SKUs, sell-through rates, and top-performing categories and styles at specific retailers, in specific regions, and for specific segments of your target market. These and other data points and trends will enhance your assortment planning decisions, introduce greater opportunities to improve average-order-value with key retailers, and cultivate an understanding of how to grow your business with existing and potential clients.

Choose the Best Digital Trade Events for Your Brand

The industry is abundant with digital wholesale opportunities, including trade events hosted by our partners. We’re fortunate to name Informa, the CFDA, New York Fashion Week, Camera Moda, and Milano Fashion Week among our valued fashion partnerships. We’re wrapping up a two-month digital trade show with Informa, the largest exhibition company on the planet. We worked together to bring all five fashion trade shows that would have been held in Vegas to the digital realm for a special pandemic-safe edition. COTERIE, MAGIC, PROJECT, MICAM Americas, and Children’s Club were all brought online connecting brands and retailers and facilitating sales 24 hours a day, for eight weeks. Stay tuned for the most suitable upcoming Informa and Fashion Week events for your business and clientele.

Plan for Uncertain Demand

With so much variety in markets around the globe, it’s important to alter your demand planning approach accordingly. Use the aforementioned data to help guide your decisions, but also speak to your wholesale partners to find out what their new top-selling categories are, how their open-to-buy budgets have increased or contracted, and other key information to inform your forecasting and assortment planning.

Explore In-Season Immediates

Selling ATS inventory to wholesale buyers gives you a lot more opportunities to reach sell-through goals, as well as many more opportunities to begin relationships with new wholesale accounts. Analyze your offerings to determine which SKUs would be best suited to sell at any time.

Perfect Your Pricing

The COVID-19 pandemic caused a major shakeup in the world of fashion industry supply chains and manufacturing. Revisit your pricing with a performance audit across specific collections, categories and SKUs. You may find your product margins are suffering in some cases or that you could benefit from decreasing your wholesale prices in other situations. Every time you switch suppliers, introduce new textiles or do business with new factories, it’s a great idea to reexamine costs and pricing.

Secure the Best Digital Tools

Get the best digital tools into the hands of your employees. Look into remote productivity and project management tools, decide which virtual communication and presentation tools are your favorites, and integrate them into your international wholesale business practices. You may not be able to visit that buyer in her Parisian office this season, but it’s business as usual and imperative to keep up.

Supercharge Your Storytelling Skills

Storytelling is a vital tool for selling fashion. With buyers unable to see, touch, and feel your designs in person, it becomes even more imperative to enhance your storytelling skills. What can you do to convey the essence of your brand online? How can you visually and verbally communicate the ideas, inspirations, and components of your collections? There are plenty of opportunities to gain new clients and strengthen relationships with existing partners from afar. What makes your products enticing?

Reimagine Wholesale for Your Business

GET STARTED

NuORDER Team

NuORDER is dedicated to providing thoughtful, informative B2B eCommerce industry insights. Brands use NuORDER's platform to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time.

You may also like:

Wholesale Tips Retail Current Events

Collaborating for Success: Partnering With Brands, Retailers, and B2B Platforms

Changes in shopper behavior during the pandemic have garnered a large number of conversations and new research. 

Wholesale Tips Digital Selling

3 Tips You Shouldn’t Miss From Our Top Sales Webinars

NuORDER has run over 200 webinars in the past 12 months partnering with top performers in the fashion industry to share ...

Wholesale Tips Digital Selling

Point-of-Sale Financing

Point-of-sale (POS) financing has taken the consumer shopping experience by storm, offering shoppers the flexibility to ...

Understanding My Wholesale Route

Posted by NuORDER Team on Nov 3, 2020 10:39:22 AM
NuORDER Team

The COVID-19 pandemic introduced great insecurity for even the most successful brands, virtually overnight. While the virus has been one of the most challenging obstacles fashion has ever encountered, the industry is positioned to continue full speed ahead. The ability to digitally buy and sell wholesale merchandise has been a game changer, helping businesses act nimbly and flexibly to reach their goals. And while many travel restrictions remain in place, the top digital trade show events and fashion weeks create perfect opportunities to develop and nurture the relationships required to truly build global fashion brands. In this post, find out about my wholesale route and how your brand can build a wholesale business that ultimately improves global awareness and presence.

Develop a Digital Merchandising Strategy

Create a custom B2B merchandising strategy specifically aimed towards presenting and selling your goods in a digital format. Digital trade shows, showrooms, and fashion shows call for different gameplans that show your B2C e-commerce website and retail storefronts. One of the greatest advantages of digital is that you can continuously hone your merchandising, marketing, and sales skills with data. The more you sell and market online, the more informed your strategies will be. 

Specifically, you can use data from a B2B e-commerce platform to track your best and slowest-selling SKUs, sell-through rates, and top-performing categories and styles at specific retailers, in specific regions, and for specific segments of your target market. These and other data points and trends will enhance your assortment planning decisions, introduce greater opportunities to improve average-order-value with key retailers, and cultivate an understanding of how to grow your business with existing and potential clients.

Choose the Best Digital Trade Events for Your Brand

The industry is abundant with digital wholesale opportunities, including trade events hosted by our partners. We’re fortunate to name Informa, the CFDA, New York Fashion Week, Camera Moda, and Milano Fashion Week among our valued fashion partnerships. We’re wrapping up a two-month digital trade show with Informa, the largest exhibition company on the planet. We worked together to bring all five fashion trade shows that would have been held in Vegas to the digital realm for a special pandemic-safe edition. COTERIE, MAGIC, PROJECT, MICAM Americas, and Children’s Club were all brought online connecting brands and retailers and facilitating sales 24 hours a day, for eight weeks. Stay tuned for the most suitable upcoming Informa and Fashion Week events for your business and clientele.

Plan for Uncertain Demand

With so much variety in markets around the globe, it’s important to alter your demand planning approach accordingly. Use the aforementioned data to help guide your decisions, but also speak to your wholesale partners to find out what their new top-selling categories are, how their open-to-buy budgets have increased or contracted, and other key information to inform your forecasting and assortment planning.

Explore In-Season Immediates

Selling ATS inventory to wholesale buyers gives you a lot more opportunities to reach sell-through goals, as well as many more opportunities to begin relationships with new wholesale accounts. Analyze your offerings to determine which SKUs would be best suited to sell at any time.

Perfect Your Pricing

The COVID-19 pandemic caused a major shakeup in the world of fashion industry supply chains and manufacturing. Revisit your pricing with a performance audit across specific collections, categories and SKUs. You may find your product margins are suffering in some cases or that you could benefit from decreasing your wholesale prices in other situations. Every time you switch suppliers, introduce new textiles or do business with new factories, it’s a great idea to reexamine costs and pricing.

Secure the Best Digital Tools

Get the best digital tools into the hands of your employees. Look into remote productivity and project management tools, decide which virtual communication and presentation tools are your favorites, and integrate them into your international wholesale business practices. You may not be able to visit that buyer in her Parisian office this season, but it’s business as usual and imperative to keep up.

Supercharge Your Storytelling Skills

Storytelling is a vital tool for selling fashion. With buyers unable to see, touch, and feel your designs in person, it becomes even more imperative to enhance your storytelling skills. What can you do to convey the essence of your brand online? How can you visually and verbally communicate the ideas, inspirations, and components of your collections? There are plenty of opportunities to gain new clients and strengthen relationships with existing partners from afar. What makes your products enticing?

Topics: Wholesale Tips, Current Events