Men's fashion is experiencing dramatic changes, influenced by factors like more spending power, an increased focus on active lifestyles, and shifts in cultural standards. Here are five trends to look out for in the men's contemporary fashion market:
Trend #1: More experimental fashion choices
From bright colors and bold prints to more relaxed fits, men are experimenting more and moving away
from the typical style standards of the past. This includes everything from casual wear to formal wear. In the office, they are opting for less tailored pieces, bolder colors, and special fabrics that are also suitable for after the office too. With men becoming more fashion-forward and adventurous with their personal style, many brands aim to diversify their men's collections to keep up with the trend. Some brands are also choosing to partner with social media influencers and fashion ambassadors in their marketing campaigns to attract the attention of fashion-conscious men.
Trend #2: A growing demand for luxury and occasion-specific apparel
Rising urbanization around the globe and higher spending power are leading men, especially Millennials, to adopt a more luxurious lifestyle. With this lifestyle upgrade, they are also becoming more interested in luxury apparel and occasion-specific clothing. From party wear to sleepwear, men are willing to spend more on higher quality pieces across every category. Many high-end brands and department stores encourage this trend by organizing their men's sections into occasion-specific collections.
Trend #3: Custom looks
The body positivity movement is not just limited to the female population. Male consumers also demand diversity in size to fit a wider range of body types. They are also more interested in customized outfits that match their individual personalities. Varied tastes and style preferences among men and the need for more inclusive fits are two factors driving the rise in custom-made and bespoke services.
Trend #4: Growing demand for sportswear
Sportswear currently accounts for about 50% of the men's fashion market. Men are becoming more health-conscious, especially in the US, and they’re choosing to participate in activities like running and cycling more frequently. This lifestyle shift is driving the demand for sportswear. Alongside this trend is the rising demand for high-tech sports clothing made from special fabrics, or with added gadgets, like fitness trackers.
Trend #5: Stylish and athletic footwear
Both athletic and non-athletic footwear are getting more attention in the men's fashion market. For 
regular footwear, men are experimenting with more trendy and fashionable shoes for different occasions. These include hybrid designs that can be worn in various settings, as well as shoes made with mixed materials. This trend is encouraging high-end brands to increase their product offerings to meet the significantly higher demand. The demand for specialized athletic shoes is also increasing amongst men with active lifestyles. Activity-specific shoes like running shoes and hiking boots are designed with comfort, functionality, and improved performance in mind — all without sacrificing style.
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